#B74694
Closest named color: Medium Violet Red (#C71585). oklch(57.2% 0.17 341.7), rgb(183, 70, 148).
Aa
White text reads best on this color (4.86:1).
About this color
#B74694 is a medium-dark, vivid pink. In OKLCH its lightness is 57%, its chroma 0.170 and its hue 342°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.061 away. White text reads best on it, at 4.86:1.
| Hue family | Pinks |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.170) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.31:1 |
| White text | 4.86:1 |
Values
| HEX | #B74694 |
| RGB | rgb(183, 70, 148) |
| HSL | hsl(319, 45%, 50%) |
| OKLCH | oklch(57.2% 0.17 341.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B74694 | 4.86:1 | AA | Lc -78.4 | Fine for body text |
| Black text on #B74694 | 4.31:1 | AA large text | Lc 31.1 | Non-text elements, placeholder text |
| #B74694 text on white | 4.86:1 | AA | Lc 73.0 | Content text, not long reading |
| #B74694 text on black | 4.31:1 | AA large text | Lc -28.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F5E4EE
oklch(93.5% 0.023 341.3)
-
Step 200
200
#EECFE1
oklch(88.6% 0.042 342.2)
-
Step 300
300
#E4AECF
oklch(81% 0.076 341.7)
-
Step 400
400
#D481B6
oklch(70.7% 0.122 341.9)
-
Step 500
500
#C75EA4
oklch(63.2% 0.157 341.9)
-
Step 600
600 (this color)
#B74694
oklch(57.2% 0.17 341.7)
-
Step 700
700
#98327A
oklch(49% 0.158 341.4)
-
Step 800
800
#7C2B63
oklch(42.8% 0.131 341.8)
-
Step 900
900
#642851
oklch(37.7% 0.102 341.5)
-
Step 950
950
#3B182F
oklch(27% 0.065 342.2)
#B74694 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4E6696 | 0.183 |
| Deuteranopia (no green cones) | #6F7891 | 0.162 |
| Tritanopia (no blue cones) | #C24767 | 0.075 |
| Achromatopsia (no color) | #717171 | 0.172 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B74694
#B74694
oklch(57.2% 0.17 341.7)
- #008E60
#008E60
oklch(57.1% 0.126 161.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B74694, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.061
- Light Plum #9D5783 ΔE 0.065
- Purpley Pink #C83CB9 ΔE 0.067
- Pinky Purple #C94CBE ΔE 0.071
- Dark Pink #CB416B ΔE 0.074
- Deep Rose #C74767 ΔE 0.079
- Purply #983FB2 ΔE 0.084
- Dark Rose #B5485D ΔE 0.086
Use #B74694 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.