#B74591
Closest named color: Medium Violet Red (#C71585). oklch(56.9% 0.17 343), rgb(183, 69, 145).
Aa
White text reads best on this color (4.91:1).
About this color
#B74591 is a medium-dark, vivid pink. In OKLCH its lightness is 57%, its chroma 0.170 and its hue 343°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.059 away. White text reads best on it, at 4.91:1.
| Hue family | Pinks |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.170) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.27:1 |
| White text | 4.91:1 |
Values
| HEX | #B74591 |
| RGB | rgb(183, 69, 145) |
| HSL | hsl(320, 45%, 49%) |
| OKLCH | oklch(56.9% 0.17 343) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B74591 | 4.91:1 | AA | Lc -78.7 | Fine for body text |
| Black text on #B74591 | 4.27:1 | AA large text | Lc 30.8 | Non-text elements, placeholder text |
| #B74591 text on white | 4.91:1 | AA | Lc 73.3 | Content text, not long reading |
| #B74591 text on black | 4.27:1 | AA large text | Lc -28.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F5E4EE
oklch(93.5% 0.023 341.3)
-
Step 200
200
#EECFE0
oklch(88.5% 0.041 343.8)
-
Step 300
300
#E4ADCE
oklch(80.8% 0.077 342.3)
-
Step 400
400
#D581B5
oklch(70.8% 0.122 342.9)
-
Step 500
500
#C75EA2
oklch(63.1% 0.155 342.9)
-
Step 600
600 (this color)
#B74591
oklch(56.9% 0.17 343)
-
Step 700
700
#993278
oklch(49.1% 0.157 342.8)
-
Step 800
800
#7C2A61
oklch(42.5% 0.131 343)
-
Step 900
900
#652850
oklch(37.8% 0.102 342.9)
-
Step 950
950
#3B182F
oklch(27% 0.065 342.2)
#B74591 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4E6593 | 0.184 |
| Deuteranopia (no green cones) | #70778E | 0.162 |
| Tritanopia (no blue cones) | #C24565 | 0.073 |
| Achromatopsia (no color) | #717171 | 0.171 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B74591
#B74591
oklch(56.9% 0.17 343)
- #008D62
#008D62
oklch(56.9% 0.123 163.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B74591, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.059
- Light Plum #9D5783 ΔE 0.064
- Dark Pink #CB416B ΔE 0.070
- Purpley Pink #C83CB9 ΔE 0.071
- Deep Rose #C74767 ΔE 0.075
- Pinky Purple #C94CBE ΔE 0.075
- Dark Rose #B5485D ΔE 0.082
- Warm Purple #952E8F ΔE 0.086
Use #B74591 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.