#B74396
Closest named color: Medium Violet Red (#C71585). oklch(56.9% 0.176 340.6), rgb(183, 67, 150).
Aa
White text reads best on this color (4.93:1).
About this color
#B74396 is a medium-dark, vivid pink. In OKLCH its lightness is 57%, its chroma 0.176 and its hue 341°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.058 away. White text reads best on it, at 4.93:1.
| Hue family | Pinks |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.176) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.25:1 |
| White text | 4.93:1 |
Values
| HEX | #B74396 |
| RGB | rgb(183, 67, 150) |
| HSL | hsl(317, 46%, 49%) |
| OKLCH | oklch(56.9% 0.176 340.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B74396 | 4.93:1 | AA | Lc -78.8 | Fine for body text |
| Black text on #B74396 | 4.25:1 | AA large text | Lc 30.7 | Non-text elements, placeholder text |
| #B74396 text on white | 4.93:1 | AA | Lc 73.4 | Content text, not long reading |
| #B74396 text on black | 4.25:1 | AA large text | Lc -28.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F8
oklch(97.2% 0.011 339.3)
-
Step 100
100
#F5E4EE
oklch(93.5% 0.023 341.3)
-
Step 200
200
#EECEE2
oklch(88.4% 0.044 340.1)
-
Step 300
300
#E4ADD0
oklch(80.9% 0.078 340.5)
-
Step 400
400
#D580B8
oklch(70.7% 0.126 341)
-
Step 500
500
#C75CA7
oklch(63% 0.162 340.3)
-
Step 600
600 (this color)
#B74396
oklch(56.9% 0.176 340.6)
-
Step 700
700
#99307C
oklch(49.1% 0.163 340.7)
-
Step 800
800
#7D2965
oklch(42.8% 0.136 340.9)
-
Step 900
900
#652752
oklch(37.8% 0.105 341.1)
-
Step 950
950
#3B1830
oklch(27% 0.065 340.8)
#B74396 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4A6499 | 0.189 |
| Deuteranopia (no green cones) | #6D7793 | 0.167 |
| Tritanopia (no blue cones) | #C14566 | 0.080 |
| Achromatopsia (no color) | #707070 | 0.178 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B74396
#B74396
oklch(56.9% 0.176 340.6)
- #008D5D
#008D5D
oklch(56.8% 0.127 160.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B74396, closest first.
No curated palette has a color within ΔE 0.04 of #B74396.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.058
- Purpley Pink #C83CB9 ΔE 0.063
- Pinky Purple #C94CBE ΔE 0.069
- Light Plum #9D5783 ΔE 0.070
- Dark Pink #CB416B ΔE 0.078
- Purply #983FB2 ΔE 0.080
- Warm Purple #952E8F ΔE 0.083
- Deep Rose #C74767 ΔE 0.084
Use #B74396 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.