#B74390
Closest named color: Medium Violet Red (#C71585). oklch(56.7% 0.172 343.3), rgb(183, 67, 144).
Aa
White text reads best on this color (4.97:1).
About this color
#B74390 is a medium-dark, vivid pink. In OKLCH its lightness is 57%, its chroma 0.172 and its hue 343°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.056 away. White text reads best on it, at 4.97:1.
| Hue family | Pinks |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.172) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.21:1 |
| White text | 4.97:1 |
Values
| HEX | #B74390 |
| RGB | rgb(183, 67, 144) |
| HSL | hsl(320, 46%, 49%) |
| OKLCH | oklch(56.7% 0.172 343.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B74390 | 4.97:1 | AA | Lc -79.1 | Fine for body text |
| Black text on #B74390 | 4.21:1 | AA large text | Lc 30.4 | Non-text elements, placeholder text |
| #B74390 text on white | 4.97:1 | AA | Lc 73.7 | Content text, not long reading |
| #B74390 text on black | 4.21:1 | AA large text | Lc -28.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F5E4EE
oklch(93.5% 0.023 341.3)
-
Step 200
200
#EFCEE0
oklch(88.4% 0.044 344)
-
Step 300
300
#E5ADCE
oklch(80.9% 0.078 342.8)
-
Step 400
400
#D680B4
oklch(70.7% 0.124 343.7)
-
Step 500
500
#C85DA2
oklch(63.1% 0.158 343.1)
-
Step 600
600 (this color)
#B74390
oklch(56.7% 0.172 343.3)
-
Step 700
700
#9A3178
oklch(49.2% 0.159 343.1)
-
Step 800
800
#7D2A61
oklch(42.7% 0.131 343.5)
-
Step 900
900
#65274F
oklch(37.6% 0.103 343.6)
-
Step 950
950
#3C182F
oklch(27.2% 0.066 343.3)
#B74390 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4D6392 | 0.186 |
| Deuteranopia (no green cones) | #6F778D | 0.166 |
| Tritanopia (no blue cones) | #C24363 | 0.074 |
| Achromatopsia (no color) | #707070 | 0.173 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B74390
#B74390
oklch(56.7% 0.172 343.3)
- #008C62
#008C62
oklch(56.6% 0.122 163.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B74390, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.056
- Light Plum #9D5783 ΔE 0.065
- Dark Pink #CB416B ΔE 0.070
- Purpley Pink #C83CB9 ΔE 0.071
- Deep Rose #C74767 ΔE 0.075
- Pinky Purple #C94CBE ΔE 0.077
- Dark Rose #B5485D ΔE 0.082
- Warm Purple #952E8F ΔE 0.084
Use #B74390 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.