#B740AD
Closest named color: Purpley Pink (#C83CB9). oklch(57.7% 0.197 331.3), rgb(183, 64, 173).
Aa
White text reads best on this color (4.82:1).
About this color
#B740AD is a medium-dark, vivid purple. In OKLCH its lightness is 58%, its chroma 0.197 and its hue 331°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purpley Pink (#C83CB9), ΔE 0.036 away. White text reads best on it, at 4.82:1.
| Hue family | Purples |
| Lightness | medium-dark (58%) |
| Chroma | vivid (0.197) |
| Temperature | in between |
| Nearest name | Purpley Pink (#C83CB9) |
| Black text | 4.35:1 |
| White text | 4.82:1 |
Values
| HEX | #B740AD |
| RGB | rgb(183, 64, 173) |
| HSL | hsl(305, 48%, 48%) |
| OKLCH | oklch(57.7% 0.197 331.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B740AD | 4.82:1 | AA | Lc -78.0 | Fine for body text |
| Black text on #B740AD | 4.35:1 | AA large text | Lc 31.5 | Non-text elements, placeholder text |
| #B740AD text on white | 4.82:1 | AA | Lc 72.6 | Content text, not long reading |
| #B740AD text on black | 4.35:1 | AA large text | Lc -29.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F9
oklch(97.1% 0.011 330.1)
-
Step 100
100
#F5E4F2
oklch(93.6% 0.026 331.5)
-
Step 200
200
#EDCEE8
oklch(88.5% 0.049 331.3)
-
Step 300
300
#E3ACDB
oklch(80.9% 0.089 331.4)
-
Step 400
400
#D37DC9
oklch(70.7% 0.143 331.3)
-
Step 500
500
#C558BA
oklch(63.1% 0.182 331.5)
-
Step 600
600 (this color)
#B740AD
oklch(57.7% 0.197 331.3)
-
Step 700
700
#972A8F
oklch(49.2% 0.183 331.1)
-
Step 800
800
#7B2574
oklch(42.8% 0.152 331.3)
-
Step 900
900
#63245D
oklch(37.6% 0.118 331.5)
-
Step 950
950
#3A1637
oklch(26.9% 0.075 330.7)
#B740AD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3967B0 | 0.207 |
| Deuteranopia (no green cones) | #6278AA | 0.179 |
| Tritanopia (no blue cones) | #BE4C71 | 0.104 |
| Achromatopsia (no color) | #727272 | 0.199 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B740AD
#B740AD
oklch(57.7% 0.197 331.3)
- #009247
#009247
oklch(57.8% 0.154 151.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B740AD, closest first.
No curated palette has a color within ΔE 0.04 of #B740AD.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purpley Pink #C83CB9 ΔE 0.036
- Pinky Purple #C94CBE ΔE 0.048
- Purply #983FB2 ΔE 0.062
- Medium Orchid #BA55D3 ΔE 0.065
- Medium Violet Red #C71585 ΔE 0.075
- Amethyst #9B5FC0 ΔE 0.076
- Dark Orchid #9932CC ΔE 0.087
- Warm Purple #952E8F ΔE 0.087
Use #B740AD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.