#B74098
Closest named color: Medium Violet Red (#C71585). oklch(56.7% 0.181 339.6), rgb(183, 64, 152).
Aa
White text reads best on this color (4.99:1).
About this color
#B74098 is a medium-dark, vivid pink. In OKLCH its lightness is 57%, its chroma 0.181 and its hue 340°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.055 away. White text reads best on it, at 4.99:1.
| Hue family | Pinks |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.181) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.20:1 |
| White text | 4.99:1 |
Values
| HEX | #B74098 |
| RGB | rgb(183, 64, 152) |
| HSL | hsl(316, 48%, 48%) |
| OKLCH | oklch(56.7% 0.181 339.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B74098 | 4.99:1 | AA | Lc -79.1 | Fine for body text |
| Black text on #B74098 | 4.20:1 | AA large text | Lc 30.4 | Non-text elements, placeholder text |
| #B74098 text on white | 4.99:1 | AA | Lc 73.7 | Content text, not long reading |
| #B74098 text on black | 4.20:1 | AA large text | Lc -28.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F8
oklch(97.2% 0.011 339.3)
-
Step 100
100
#F5E4EF
oklch(93.6% 0.023 338.6)
-
Step 200
200
#EFCEE3
oklch(88.5% 0.046 339.7)
-
Step 300
300
#E5ACD2
oklch(80.8% 0.083 339.2)
-
Step 400
400
#D67FBB
oklch(70.8% 0.131 339.6)
-
Step 500
500
#C85BA9
oklch(63.1% 0.166 339.7)
-
Step 600
600 (this color)
#B74098
oklch(56.7% 0.181 339.6)
-
Step 700
700
#9A2D7F
oklch(49.1% 0.169 339.4)
-
Step 800
800
#7D2767
oklch(42.6% 0.14 339.5)
-
Step 900
900
#652654
oklch(37.7% 0.108 339.4)
-
Step 950
950
#3B1731
oklch(26.9% 0.068 339.2)
#B74098 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #46639B | 0.196 |
| Deuteranopia (no green cones) | #6B7695 | 0.171 |
| Tritanopia (no blue cones) | #C14366 | 0.084 |
| Achromatopsia (no color) | #6F6F6F | 0.183 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B74098
#B74098
oklch(56.7% 0.181 339.6)
- #008D5B
#008D5B
oklch(56.8% 0.129 159.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B74098, closest first.
No curated palette has a color within ΔE 0.04 of #B74098.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.055
- Purpley Pink #C83CB9 ΔE 0.059
- Pinky Purple #C94CBE ΔE 0.068
- Light Plum #9D5783 ΔE 0.075
- Purply #983FB2 ΔE 0.076
- Warm Purple #952E8F ΔE 0.080
- Dark Pink #CB416B ΔE 0.083
- Deep Rose #C74767 ΔE 0.089
Use #B74098 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.