#B74094
Closest named color: Medium Violet Red (#C71585). oklch(56.5% 0.179 341.3), rgb(183, 64, 148).
Aa
White text reads best on this color (5.03:1).
About this color
#B74094 is a medium-dark, vivid pink. In OKLCH its lightness is 56%, its chroma 0.179 and its hue 341°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.053 away. White text reads best on it, at 5.03:1.
| Hue family | Pinks |
| Lightness | medium-dark (56%) |
| Chroma | vivid (0.179) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.17:1 |
| White text | 5.03:1 |
Values
| HEX | #B74094 |
| RGB | rgb(183, 64, 148) |
| HSL | hsl(318, 48%, 48%) |
| OKLCH | oklch(56.5% 0.179 341.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B74094 | 5.03:1 | AA | Lc -79.3 | Fine for body text |
| Black text on #B74094 | 4.17:1 | AA large text | Lc 30.2 | Non-text elements, placeholder text |
| #B74094 text on white | 5.03:1 | AA | Lc 73.9 | Content text, not long reading |
| #B74094 text on black | 4.17:1 | AA large text | Lc -27.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F6E4EE
oklch(93.6% 0.024 342.9)
-
Step 200
200
#EFCEE2
oklch(88.5% 0.045 341.1)
-
Step 300
300
#E5ADD0
oklch(81% 0.079 341.1)
-
Step 400
400
#D67FB8
oklch(70.7% 0.128 341.2)
-
Step 500
500
#C95BA6
oklch(63.1% 0.165 341.4)
-
Step 600
600 (this color)
#B74094
oklch(56.5% 0.179 341.3)
-
Step 700
700
#9B2E7C
oklch(49.2% 0.167 341.3)
-
Step 800
800
#7E2865
oklch(42.8% 0.138 341.2)
-
Step 900
900
#652652
oklch(37.6% 0.107 341)
-
Step 950
950
#3C1730
oklch(27% 0.068 341.6)
#B74094 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #486397 | 0.194 |
| Deuteranopia (no green cones) | #6C7691 | 0.171 |
| Tritanopia (no blue cones) | #C24264 | 0.080 |
| Achromatopsia (no color) | #6F6F6F | 0.180 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B74094
#B74094
oklch(56.5% 0.179 341.3)
- #008C5E
#008C5E
oklch(56.5% 0.125 161.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B74094, closest first.
No curated palette has a color within ΔE 0.04 of #B74094.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.053
- Purpley Pink #C83CB9 ΔE 0.065
- Light Plum #9D5783 ΔE 0.072
- Pinky Purple #C94CBE ΔE 0.072
- Dark Pink #CB416B ΔE 0.078
- Warm Purple #952E8F ΔE 0.080
- Purply #983FB2 ΔE 0.080
- Deep Rose #C74767 ΔE 0.084
Use #B74094 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.