#B7408B
Closest named color: Medium Violet Red (#C71585). oklch(56.1% 0.173 345.3), rgb(183, 64, 139).
Aa
White text reads best on this color (5.09:1).
About this color
#B7408B is a medium-dark, vivid red. In OKLCH its lightness is 56%, its chroma 0.173 and its hue 345°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.051 away. White text reads best on it, at 5.09:1.
| Hue family | Reds |
| Lightness | medium-dark (56%) |
| Chroma | vivid (0.173) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.11:1 |
| White text | 5.09:1 |
Values
| HEX | #B7408B |
| RGB | rgb(183, 64, 139) |
| HSL | hsl(322, 48%, 48%) |
| OKLCH | oklch(56.1% 0.173 345.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B7408B | 5.09:1 | AA | Lc -79.7 | Fine for body text |
| Black text on #B7408B | 4.11:1 | AA large text | Lc 29.7 | Dividers and decoration only |
| #B7408B text on white | 5.09:1 | AA | Lc 74.3 | Content text, not long reading |
| #B7408B text on black | 4.11:1 | AA large text | Lc -27.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F6E4ED
oklch(93.6% 0.023 345.8)
-
Step 200
200
#EFCEDF
oklch(88.4% 0.043 345.6)
-
Step 300
300
#E6ADCC
oklch(80.9% 0.077 345.2)
-
Step 400
400
#D77FB2
oklch(70.6% 0.125 345)
-
Step 500
500
#CA5C9F
oklch(63.1% 0.159 345.1)
-
Step 600
600 (this color)
#B7408B
oklch(56.1% 0.173 345.3)
-
Step 700
700
#9C2F75
oklch(49.1% 0.162 345.2)
-
Step 800
800
#7E295F
oklch(42.7% 0.132 345.1)
-
Step 900
900
#66274E
oklch(37.8% 0.103 345.1)
-
Step 950
950
#3C172D
oklch(26.9% 0.066 345.8)
#B7408B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4C618D | 0.190 |
| Deuteranopia (no green cones) | #6F7588 | 0.167 |
| Tritanopia (no blue cones) | #C33E60 | 0.071 |
| Achromatopsia (no color) | #6E6E6E | 0.174 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B7408B
#B7408B
oklch(56.1% 0.173 345.3)
- #008A64
#008A64
oklch(56.1% 0.117 165.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B7408B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.051
- Light Plum #9D5783 ΔE 0.066
- Dark Pink #CB416B ΔE 0.066
- Deep Rose #C74767 ΔE 0.072
- Dark Rose #B5485D ΔE 0.077
- Purpley Pink #C83CB9 ΔE 0.077
- Light Burgundy #A8415B ΔE 0.080
- Warm Purple #952E8F ΔE 0.083
Use #B7408B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.