#B74089
Closest named color: Medium Violet Red (#C71585). oklch(56% 0.172 346.3), rgb(183, 64, 137).
Aa
White text reads best on this color (5.11:1).
About this color
#B74089 is a medium-dark, vivid red. In OKLCH its lightness is 56%, its chroma 0.172 and its hue 346°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.052 away. White text reads best on it, at 5.11:1.
| Hue family | Reds |
| Lightness | medium-dark (56%) |
| Chroma | vivid (0.172) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.10:1 |
| White text | 5.11:1 |
Values
| HEX | #B74089 |
| RGB | rgb(183, 64, 137) |
| HSL | hsl(323, 48%, 48%) |
| OKLCH | oklch(56% 0.172 346.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B74089 | 5.11:1 | AA | Lc -79.8 | Fine for body text |
| Black text on #B74089 | 4.10:1 | AA large text | Lc 29.7 | Dividers and decoration only |
| #B74089 text on white | 5.11:1 | AA | Lc 74.4 | Content text, not long reading |
| #B74089 text on black | 4.10:1 | AA large text | Lc -27.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F6E4ED
oklch(93.6% 0.023 345.8)
-
Step 200
200
#EFCEDF
oklch(88.4% 0.043 345.6)
-
Step 300
300
#E6ADCB
oklch(80.9% 0.077 346.1)
-
Step 400
400
#D880B0
oklch(70.8% 0.123 346.8)
-
Step 500
500
#CA5C9D
oklch(63% 0.158 346.1)
-
Step 600
600 (this color)
#B74089
oklch(56% 0.172 346.3)
-
Step 700
700
#9C3073
oklch(49.2% 0.159 346.4)
-
Step 800
800
#7F295E
oklch(42.8% 0.133 346.2)
-
Step 900
900
#66274D
oklch(37.7% 0.102 345.9)
-
Step 950
950
#3C172D
oklch(26.9% 0.066 345.8)
#B74089 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4D618B | 0.188 |
| Deuteranopia (no green cones) | #707586 | 0.166 |
| Tritanopia (no blue cones) | #C33E5F | 0.069 |
| Achromatopsia (no color) | #6E6E6E | 0.173 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B74089
#B74089
oklch(56% 0.172 346.3)
- #008965
#008965
oklch(55.9% 0.115 166.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B74089, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.052
- Dark Pink #CB416B ΔE 0.064
- Light Plum #9D5783 ΔE 0.065
- Deep Rose #C74767 ΔE 0.069
- Dark Rose #B5485D ΔE 0.074
- Light Burgundy #A8415B ΔE 0.077
- Purpley Pink #C83CB9 ΔE 0.080
- Warm Purple #952E8F ΔE 0.084
Use #B74089 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.