#B73F77
Closest named color: Dark Pink (#CB416B). oklch(55.2% 0.164 355), rgb(183, 63, 119).
Aa
White text reads best on this color (5.26:1).
About this color
#B73F77 is a medium-dark, vivid red. In OKLCH its lightness is 55%, its chroma 0.164 and its hue 355°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Pink (#CB416B), ΔE 0.046 away. White text reads best on it, at 5.26:1.
| Hue family | Reds |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.164) |
| Temperature | warm |
| Nearest name | Dark Pink (#CB416B) |
| Black text | 3.99:1 |
| White text | 5.26:1 |
Values
| HEX | #B73F77 |
| RGB | rgb(183, 63, 119) |
| HSL | hsl(332, 49%, 48%) |
| OKLCH | oklch(55.2% 0.164 355) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B73F77 | 5.26:1 | AA | Lc -80.7 | Fine for body text |
| Black text on #B73F77 | 3.99:1 | AA large text | Lc 28.8 | Dividers and decoration only |
| #B73F77 text on white | 5.26:1 | AA | Lc 75.3 | Fine for body text |
| #B73F77 text on black | 3.99:1 | AA large text | Lc -26.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F6
oklch(97.1% 0.009 352.4)
-
Step 100
100
#F6E4EA
oklch(93.5% 0.021 355.2)
-
Step 200
200
#F0CFDA
oklch(88.5% 0.04 355.8)
-
Step 300
300
#E8ADC3
oklch(80.8% 0.074 354.7)
-
Step 400
400
#DA80A4
oklch(70.7% 0.118 355.1)
-
Step 500
500
#CD5D8E
oklch(63% 0.151 354.9)
-
Step 600
600 (this color)
#B73F77
oklch(55.2% 0.164 355)
-
Step 700
700
#9E3165
oklch(49% 0.152 354.9)
-
Step 800
800
#812A52
oklch(42.7% 0.126 355.4)
-
Step 900
900
#682744
oklch(37.7% 0.099 355.1)
-
Step 950
950
#3D1828
oklch(27% 0.062 354.9)
#B73F77 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #535E79 | 0.182 |
| Deuteranopia (no green cones) | #747474 | 0.164 |
| Tritanopia (no blue cones) | #C53656 | 0.054 |
| Achromatopsia (no color) | #6C6C6C | 0.165 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B73F77
#B73F77
oklch(55.2% 0.164 355)
- #00866F
#00866F
oklch(55.4% 0.104 175)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B73F77, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Pink #CB416B ΔE 0.046
- Dark Rose #B5485D ΔE 0.048
- Deep Rose #C74767 ΔE 0.049
- Light Burgundy #A8415B ΔE 0.052
- Medium Violet Red #C71585 ΔE 0.061
- Light Plum #9D5783 ΔE 0.063
- Light Maroon #A24857 ΔE 0.068
- Dusty Red #B9484E ΔE 0.070
Use #B73F77 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.