#B73E78
Closest named color: Dark Pink (#CB416B). oklch(55.2% 0.166 354.3), rgb(183, 62, 120).
Aa
White text reads best on this color (5.28:1).
About this color
#B73E78 is a medium-dark, vivid red. In OKLCH its lightness is 55%, its chroma 0.166 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Pink (#CB416B), ΔE 0.048 away. White text reads best on it, at 5.28:1.
| Hue family | Reds |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.166) |
| Temperature | warm |
| Nearest name | Dark Pink (#CB416B) |
| Black text | 3.97:1 |
| White text | 5.28:1 |
Values
| HEX | #B73E78 |
| RGB | rgb(183, 62, 120) |
| HSL | hsl(331, 49%, 48%) |
| OKLCH | oklch(55.2% 0.166 354.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B73E78 | 5.28:1 | AA | Lc -80.8 | Fine for body text |
| Black text on #B73E78 | 3.97:1 | AA large text | Lc 28.7 | Dividers and decoration only |
| #B73E78 text on white | 5.28:1 | AA | Lc 75.4 | Fine for body text |
| #B73E78 text on black | 3.97:1 | AA large text | Lc -26.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F6
oklch(97.1% 0.009 352.4)
-
Step 100
100
#F6E4EB
oklch(93.5% 0.022 351.9)
-
Step 200
200
#F1CEDB
oklch(88.5% 0.043 353.6)
-
Step 300
300
#E8ADC4
oklch(80.9% 0.075 353.7)
-
Step 400
400
#DA80A5
oklch(70.7% 0.119 354.4)
-
Step 500
500
#CD5D8F
oklch(63.1% 0.152 354.3)
-
Step 600
600 (this color)
#B73E78
oklch(55.2% 0.166 354.3)
-
Step 700
700
#9F3066
oklch(49.1% 0.155 354.5)
-
Step 800
800
#812A53
oklch(42.8% 0.127 354.7)
-
Step 900
900
#682745
oklch(37.7% 0.099 354.2)
-
Step 950
950
#3D1828
oklch(27% 0.062 354.9)
#B73E78 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #525E7A | 0.184 |
| Deuteranopia (no green cones) | #737475 | 0.166 |
| Tritanopia (no blue cones) | #C53556 | 0.056 |
| Achromatopsia (no color) | #6C6C6C | 0.167 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B73E78
#B73E78
oklch(55.2% 0.166 354.3)
- #00856E
#00856E
oklch(55.1% 0.104 174.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B73E78, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Pink #CB416B ΔE 0.048
- Deep Rose #C74767 ΔE 0.051
- Dark Rose #B5485D ΔE 0.051
- Light Burgundy #A8415B ΔE 0.054
- Medium Violet Red #C71585 ΔE 0.058
- Light Plum #9D5783 ΔE 0.064
- Light Maroon #A24857 ΔE 0.070
- Dusty Red #B9484E ΔE 0.072
Use #B73E78 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.