#B73E4C

Closest named color: Dull Red (#BB3F3F). oklch(53.9% 0.156 17.4), rgb(183, 62, 76).

Aa

White text reads best on this color (5.51:1).

About this color

#B73E4C is a medium-dark, vivid red. In OKLCH its lightness is 54%, its chroma 0.156 and its hue 17°. Its hue sits on the warm side of the wheel. The nearest named color is Dull Red (#BB3F3F), ΔE 0.020 away. White text reads best on it, at 5.51:1.

Hue familyReds
Lightnessmedium-dark (54%)
Chromavivid (0.156)
Temperaturewarm
Nearest nameDull Red (#BB3F3F)
Black text3.80:1
White text5.51:1

Values

HEX#B73E4C
RGBrgb(183, 62, 76)
HSLhsl(353, 49%, 48%)
OKLCHoklch(53.9% 0.156 17.4)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #B73E4C 5.51:1 AA Lc -82.0 Fine for body text
Black text on #B73E4C 3.80:1 AA large text Lc 27.4 Dividers and decoration only
#B73E4C text on white 5.51:1 AA Lc 76.6 Fine for body text
#B73E4C text on black 3.80:1 AA large text Lc -25.1 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #FCF3F3

    oklch(97.1% 0.01 17.3)

  2. Step 100

    100

    #F7E5E5

    oklch(93.6% 0.02 17.5)

  3. Step 200

    200

    #F2CFD0

    oklch(88.4% 0.039 16)

  4. Step 300

    300

    #EBAFB0

    oklch(81% 0.07 17.6)

  5. Step 400

    400

    #DE8387

    oklch(70.8% 0.112 17.5)

  6. Step 500

    500

    #D26069

    oklch(63.1% 0.144 17.3)

  7. Step 600

    600 (this color)

    #B73E4C

    oklch(53.9% 0.156 17.4)

  8. Step 700

    700

    #A23441

    oklch(49% 0.145 17.5)

  9. Step 800

    800

    #842C36

    oklch(42.7% 0.121 17.2)

  10. Step 900

    900

    #6A292F

    oklch(37.6% 0.093 17.2)

  11. Step 950

    950

    #3F191C

    oklch(27.1% 0.059 17)

Export this scale for Tailwind in the Tailwind colors tool

#B73E4C with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#5C594C0.171
Deuteranopia (no green cones)#7B72490.157
Tritanopia (no blue cones)#C825440.040
Achromatopsia (no color)#6969690.157

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #B73E4C

    #B73E4C

    oklch(53.9% 0.156 17.4)

  • #007E81

    #007E81

    oklch(53.8% 0.092 197.7)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #B73E4C

    #B73E4C

    oklch(53.9% 0.156 17.4)

  • #AB407F

    #AB407F

    oklch(53.8% 0.156 347.2)

  • #B04C00

    #B04C00

    oklch(53.8% 0.148 47.3)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #B73E4C

    #B73E4C

    oklch(53.9% 0.156 17.4)

  • #008261

    #008261

    oklch(53.8% 0.11 167.4)

  • #00799D

    #00799D

    oklch(53.8% 0.104 227.5)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #B73E4C

    #B73E4C

    oklch(53.9% 0.156 17.4)

  • #3B8213

    #3B8213

    oklch(54% 0.156 137.5)

  • #2A6CC7

    #2A6CC7

    oklch(53.9% 0.157 257.5)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #B73E4C

    #B73E4C

    oklch(53.9% 0.156 17.4)

  • #767200

    #767200

    oklch(53.8% 0.116 107.3)

  • #007E81

    #007E81

    oklch(53.8% 0.092 197.7)

  • #6C5BC2

    #6C5BC2

    oklch(53.9% 0.155 287.6)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B73E4C, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #B73E4C in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.