#B73E4A

Closest named color: Dull Red (#BB3F3F). oklch(53.9% 0.156 18.4), rgb(183, 62, 74).

Aa

White text reads best on this color (5.52:1).

About this color

#B73E4A is a medium-dark, vivid red. In OKLCH its lightness is 54%, its chroma 0.156 and its hue 18°. Its hue sits on the warm side of the wheel. The nearest named color is Dull Red (#BB3F3F), ΔE 0.017 away. White text reads best on it, at 5.52:1.

Hue familyReds
Lightnessmedium-dark (54%)
Chromavivid (0.156)
Temperaturewarm
Nearest nameDull Red (#BB3F3F)
Black text3.80:1
White text5.52:1

Values

HEX#B73E4A
RGBrgb(183, 62, 74)
HSLhsl(354, 49%, 48%)
OKLCHoklch(53.9% 0.156 18.4)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #B73E4A 5.52:1 AA Lc -82.0 Fine for body text
Black text on #B73E4A 3.80:1 AA large text Lc 27.4 Dividers and decoration only
#B73E4A text on white 5.52:1 AA Lc 76.7 Fine for body text
#B73E4A text on black 3.80:1 AA large text Lc -25.1 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #FCF3F3

    oklch(97.1% 0.01 17.3)

  2. Step 100

    100

    #F7E5E5

    oklch(93.6% 0.02 17.5)

  3. Step 200

    200

    #F2CFCF

    oklch(88.4% 0.039 17.9)

  4. Step 300

    300

    #EBAFAF

    oklch(80.9% 0.07 18.7)

  5. Step 400

    400

    #DE8385

    oklch(70.8% 0.112 18.9)

  6. Step 500

    500

    #D26067

    oklch(63.1% 0.144 18.4)

  7. Step 600

    600 (this color)

    #B73E4A

    oklch(53.9% 0.156 18.4)

  8. Step 700

    700

    #A33440

    oklch(49.2% 0.146 18.2)

  9. Step 800

    800

    #842D35

    oklch(42.8% 0.119 18.4)

  10. Step 900

    900

    #6A292E

    oklch(37.6% 0.093 18.1)

  11. Step 950

    950

    #3F191B

    oklch(27.1% 0.059 18.7)

Export this scale for Tailwind in the Tailwind colors tool

#B73E4A with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#5D594A0.170
Deuteranopia (no green cones)#7B72470.157
Tritanopia (no blue cones)#C824430.041
Achromatopsia (no color)#6969690.157

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #B73E4A

    #B73E4A

    oklch(53.9% 0.156 18.4)

  • #007E82

    #007E82

    oklch(53.9% 0.092 198.7)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #B73E4A

    #B73E4A

    oklch(53.9% 0.156 18.4)

  • #AC407D

    #AC407D

    oklch(53.9% 0.156 348.6)

  • #AF4D00

    #AF4D00

    oklch(53.8% 0.146 48.1)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #B73E4A

    #B73E4A

    oklch(53.9% 0.156 18.4)

  • #008262

    #008262

    oklch(53.9% 0.109 168)

  • #00799E

    #00799E

    oklch(53.8% 0.105 228.2)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #B73E4A

    #B73E4A

    oklch(53.9% 0.156 18.4)

  • #388217

    #388217

    oklch(53.9% 0.156 138.4)

  • #2E6BC7

    #2E6BC7

    oklch(53.8% 0.157 258.7)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #B73E4A

    #B73E4A

    oklch(53.9% 0.156 18.4)

  • #757300

    #757300

    oklch(54% 0.117 108.5)

  • #007E82

    #007E82

    oklch(53.9% 0.092 198.7)

  • #6D5AC2

    #6D5AC2

    oklch(53.9% 0.156 288.4)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B73E4A, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #B73E4A in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.