#B73C81
Closest named color: Medium Violet Red (#C71585). oklch(55.3% 0.173 349.6), rgb(183, 60, 129).
Aa
White text reads best on this color (5.28:1).
About this color
#B73C81 is a medium-dark, vivid red. In OKLCH its lightness is 55%, its chroma 0.173 and its hue 350°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.049 away. White text reads best on it, at 5.28:1.
| Hue family | Reds |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.173) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.97:1 |
| White text | 5.28:1 |
Values
| HEX | #B73C81 |
| RGB | rgb(183, 60, 129) |
| HSL | hsl(326, 51%, 48%) |
| OKLCH | oklch(55.3% 0.173 349.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B73C81 | 5.28:1 | AA | Lc -80.7 | Fine for body text |
| Black text on #B73C81 | 3.97:1 | AA large text | Lc 28.7 | Dividers and decoration only |
| #B73C81 text on white | 5.28:1 | AA | Lc 75.3 | Fine for body text |
| #B73C81 text on black | 3.97:1 | AA large text | Lc -26.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F6
oklch(97.1% 0.009 352.4)
-
Step 100
100
#F6E4EC
oklch(93.6% 0.022 348.8)
-
Step 200
200
#F0CEDD
oklch(88.4% 0.043 349.6)
-
Step 300
300
#E8ACC8
oklch(80.8% 0.079 349.4)
-
Step 400
400
#DA7FAC
oklch(70.8% 0.124 349.7)
-
Step 500
500
#CD5B97
oklch(63.1% 0.159 349.8)
-
Step 600
600 (this color)
#B73C81
oklch(55.3% 0.173 349.6)
-
Step 700
700
#9E2E6E
oklch(49.1% 0.161 349.5)
-
Step 800
800
#81285A
oklch(42.8% 0.133 349.5)
-
Step 900
900
#68264A
oklch(37.8% 0.104 349.4)
-
Step 950
950
#3D172B
oklch(27% 0.066 349.6)
#B73C81 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4D5E83 | 0.191 |
| Deuteranopia (no green cones) | #70747E | 0.171 |
| Tritanopia (no blue cones) | #C43659 | 0.065 |
| Achromatopsia (no color) | #6C6C6C | 0.174 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B73C81
#B73C81
oklch(55.3% 0.173 349.6)
- #008668
#008668
oklch(55.1% 0.109 169.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B73C81, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.049
- Dark Pink #CB416B ΔE 0.058
- Deep Rose #C74767 ΔE 0.063
- Dark Rose #B5485D ΔE 0.066
- Light Plum #9D5783 ΔE 0.067
- Light Burgundy #A8415B ΔE 0.067
- Dark Hot Pink #D90166 ΔE 0.078
- Light Maroon #A24857 ΔE 0.083
Use #B73C81 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.