#B73C44

Closest named color: Dull Red (#BB3F3F). oklch(53.5% 0.158 20.7), rgb(183, 60, 68).

Aa

White text reads best on this color (5.61:1).

About this color

#B73C44 is a medium-dark, vivid red. In OKLCH its lightness is 54%, its chroma 0.158 and its hue 21°. Its hue sits on the warm side of the wheel. The nearest named color is Dull Red (#BB3F3F), ΔE 0.013 away. White text reads best on it, at 5.61:1.

Hue familyReds
Lightnessmedium-dark (54%)
Chromavivid (0.158)
Temperaturewarm
Nearest nameDull Red (#BB3F3F)
Black text3.74:1
White text5.61:1

Values

HEX#B73C44
RGBrgb(183, 60, 68)
HSLhsl(356, 51%, 48%)
OKLCHoklch(53.5% 0.158 20.7)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #B73C44 5.61:1 AA Lc -82.4 Fine for body text
Black text on #B73C44 3.74:1 AA large text Lc 27.0 Dividers and decoration only
#B73C44 text on white 5.61:1 AA Lc 77.1 Fine for body text
#B73C44 text on black 3.74:1 AA large text Lc -24.7 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #FCF3F3

    oklch(97.1% 0.01 17.3)

  2. Step 100

    100

    #F8E5E4

    oklch(93.7% 0.021 21.2)

  3. Step 200

    200

    #F2CFCE

    oklch(88.4% 0.039 19.9)

  4. Step 300

    300

    #EBAFAD

    oklch(80.9% 0.071 20.9)

  5. Step 400

    400

    #DF8282

    oklch(70.7% 0.115 20.4)

  6. Step 500

    500

    #D36063

    oklch(63.1% 0.146 20.6)

  7. Step 600

    600 (this color)

    #B73C44

    oklch(53.5% 0.158 20.7)

  8. Step 700

    700

    #A4333B

    oklch(49.1% 0.148 20.6)

  9. Step 800

    800

    #852C31

    oklch(42.7% 0.122 20.7)

  10. Step 900

    900

    #6B292B

    oklch(37.7% 0.095 21)

  11. Step 950

    950

    #3F191A

    oklch(27.1% 0.06 20.3)

Export this scale for Tailwind in the Tailwind colors tool

#B73C44 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#5C57430.173
Deuteranopia (no green cones)#7B71410.158
Tritanopia (no blue cones)#C81F400.042
Achromatopsia (no color)#6868680.159

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #B73C44

    #B73C44

    oklch(53.5% 0.158 20.7)

  • #007D83

    #007D83

    oklch(53.6% 0.091 200.7)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #B73C44

    #B73C44

    oklch(53.5% 0.158 20.7)

  • #AD3D79

    #AD3D79

    oklch(53.5% 0.159 350.6)

  • #AB4F00

    #AB4F00

    oklch(53.5% 0.141 50.2)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #B73C44

    #B73C44

    oklch(53.5% 0.158 20.7)

  • #008065

    #008065

    oklch(53.4% 0.104 171.2)

  • #0077A0

    #0077A0

    oklch(53.4% 0.108 231.3)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #B73C44

    #B73C44

    oklch(53.5% 0.158 20.7)

  • #2D821B

    #2D821B

    oklch(53.5% 0.158 140.7)

  • #3369C7

    #3369C7

    oklch(53.5% 0.158 260.6)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #B73C44

    #B73C44

    oklch(53.5% 0.158 20.7)

  • #717300

    #717300

    oklch(53.6% 0.118 111)

  • #007D83

    #007D83

    oklch(53.6% 0.091 200.7)

  • #7057C1

    #7057C1

    oklch(53.5% 0.159 290.9)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B73C44, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #B73C44 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.