#B73B4A

Closest named color: Dull Red (#BB3F3F). oklch(53.5% 0.159 17.5), rgb(183, 59, 74).

Aa

White text reads best on this color (5.61:1).

About this color

#B73B4A is a medium-dark, vivid red. In OKLCH its lightness is 54%, its chroma 0.159 and its hue 17°. Its hue sits on the warm side of the wheel. The nearest named color is Dull Red (#BB3F3F), ΔE 0.021 away. White text reads best on it, at 5.61:1.

Hue familyReds
Lightnessmedium-dark (54%)
Chromavivid (0.159)
Temperaturewarm
Nearest nameDull Red (#BB3F3F)
Black text3.73:1
White text5.61:1

Values

HEX#B73B4A
RGBrgb(183, 59, 74)
HSLhsl(353, 51%, 47%)
OKLCHoklch(53.5% 0.159 17.5)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #B73B4A 5.61:1 AA Lc -82.4 Fine for body text
Black text on #B73B4A 3.73:1 AA large text Lc 27.0 Dividers and decoration only
#B73B4A text on white 5.61:1 AA Lc 77.1 Fine for body text
#B73B4A text on black 3.73:1 AA large text Lc -24.7 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #FCF3F3

    oklch(97.1% 0.01 17.3)

  2. Step 100

    100

    #F8E5E5

    oklch(93.7% 0.021 17.5)

  3. Step 200

    200

    #F3CFCF

    oklch(88.5% 0.041 17.9)

  4. Step 300

    300

    #EBAEB0

    oklch(80.8% 0.072 16.6)

  5. Step 400

    400

    #DF8286

    oklch(70.8% 0.115 17.6)

  6. Step 500

    500

    #D35F68

    oklch(63.1% 0.147 17.5)

  7. Step 600

    600 (this color)

    #B73B4A

    oklch(53.5% 0.159 17.5)

  8. Step 700

    700

    #A43241

    oklch(49.1% 0.149 17.1)

  9. Step 800

    800

    #852B35

    oklch(42.7% 0.123 17.6)

  10. Step 900

    900

    #6B282E

    oklch(37.6% 0.096 17.6)

  11. Step 950

    950

    #3F181B

    oklch(26.9% 0.061 17.4)

Export this scale for Tailwind in the Tailwind colors tool

#B73B4A with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#5B574A0.174
Deuteranopia (no green cones)#7A71470.161
Tritanopia (no blue cones)#C81F410.041
Achromatopsia (no color)#6767670.161

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #B73B4A

    #B73B4A

    oklch(53.5% 0.159 17.5)

  • #007D80

    #007D80

    oklch(53.5% 0.091 197.7)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #B73B4A

    #B73B4A

    oklch(53.5% 0.159 17.5)

  • #AB3E7E

    #AB3E7E

    oklch(53.5% 0.158 347.5)

  • #AE4C00

    #AE4C00

    oklch(53.5% 0.146 47.8)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #B73B4A

    #B73B4A

    oklch(53.5% 0.159 17.5)

  • #008160

    #008160

    oklch(53.5% 0.109 167.2)

  • #00789C

    #00789C

    oklch(53.5% 0.104 227.7)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #B73B4A

    #B73B4A

    oklch(53.5% 0.159 17.5)

  • #38810A

    #38810A

    oklch(53.5% 0.159 137.5)

  • #276BC7

    #276BC7

    oklch(53.6% 0.159 257.3)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #B73B4A

    #B73B4A

    oklch(53.5% 0.159 17.5)

  • #757100

    #757100

    oklch(53.5% 0.115 107.3)

  • #007D80

    #007D80

    oklch(53.5% 0.091 197.7)

  • #6B59C3

    #6B59C3

    oklch(53.6% 0.159 287.6)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B73B4A, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #B73B4A in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.