#B73A7D
Closest named color: Medium Violet Red (#C71585). oklch(54.9% 0.173 351.3), rgb(183, 58, 125).
Aa
White text reads best on this color (5.36:1).
About this color
#B73A7D is a medium-dark, vivid red. In OKLCH its lightness is 55%, its chroma 0.173 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.049 away. White text reads best on it, at 5.36:1.
| Hue family | Reds |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.173) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.91:1 |
| White text | 5.36:1 |
Values
| HEX | #B73A7D |
| RGB | rgb(183, 58, 125) |
| HSL | hsl(328, 52%, 47%) |
| OKLCH | oklch(54.9% 0.173 351.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B73A7D | 5.36:1 | AA | Lc -81.1 | Fine for body text |
| Black text on #B73A7D | 3.91:1 | AA large text | Lc 28.3 | Dividers and decoration only |
| #B73A7D text on white | 5.36:1 | AA | Lc 75.8 | Fine for body text |
| #B73A7D text on black | 3.91:1 | AA large text | Lc -26.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F6
oklch(97.1% 0.009 352.4)
-
Step 100
100
#F7E4EB
oklch(93.6% 0.023 353.2)
-
Step 200
200
#F1CEDC
oklch(88.5% 0.043 352)
-
Step 300
300
#E9ACC6
oklch(80.9% 0.079 351.7)
-
Step 400
400
#DB7EAA
oklch(70.7% 0.126 351)
-
Step 500
500
#CE5A95
oklch(63% 0.16 351)
-
Step 600
600 (this color)
#B73A7D
oklch(54.9% 0.173 351.3)
-
Step 700
700
#9F2D6B
oklch(49% 0.161 351.3)
-
Step 800
800
#812757
oklch(42.6% 0.133 351.3)
-
Step 900
900
#682648
oklch(37.7% 0.103 351.1)
-
Step 950
950
#3E172A
oklch(27.1% 0.066 352)
#B73A7D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4D5C7F | 0.192 |
| Deuteranopia (no green cones) | #71737A | 0.171 |
| Tritanopia (no blue cones) | #C43356 | 0.063 |
| Achromatopsia (no color) | #6B6B6B | 0.175 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B73A7D
#B73A7D
oklch(54.9% 0.173 351.3)
- #008569
#008569
oklch(54.9% 0.107 171.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B73A7D, closest first.
No curated palette has a color within ΔE 0.04 of #B73A7D.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.049
- Dark Pink #CB416B ΔE 0.056
- Deep Rose #C74767 ΔE 0.061
- Dark Rose #B5485D ΔE 0.063
- Light Burgundy #A8415B ΔE 0.063
- Light Plum #9D5783 ΔE 0.068
- Dark Hot Pink #D90166 ΔE 0.075
- Light Maroon #A24857 ΔE 0.079
Use #B73A7D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.