#B73A77
Closest named color: Dark Pink (#CB416B). oklch(54.7% 0.17 354.2), rgb(183, 58, 119).
Aa
White text reads best on this color (5.40:1).
About this color
#B73A77 is a medium-dark, vivid red. In OKLCH its lightness is 55%, its chroma 0.170 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Pink (#CB416B), ΔE 0.051 away. White text reads best on it, at 5.40:1.
| Hue family | Reds |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.170) |
| Temperature | warm |
| Nearest name | Dark Pink (#CB416B) |
| Black text | 3.88:1 |
| White text | 5.40:1 |
Values
| HEX | #B73A77 |
| RGB | rgb(183, 58, 119) |
| HSL | hsl(331, 52%, 47%) |
| OKLCH | oklch(54.7% 0.17 354.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B73A77 | 5.40:1 | AA | Lc -81.3 | Fine for body text |
| Black text on #B73A77 | 3.88:1 | AA large text | Lc 28.1 | Dividers and decoration only |
| #B73A77 text on white | 5.40:1 | AA | Lc 76.0 | Fine for body text |
| #B73A77 text on black | 3.88:1 | AA large text | Lc -25.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF3F6
oklch(97.2% 0.01 354.9)
-
Step 100
100
#F7E4EB
oklch(93.6% 0.023 353.2)
-
Step 200
200
#F1CEDB
oklch(88.5% 0.043 353.6)
-
Step 300
300
#E9ADC4
oklch(81% 0.076 354.1)
-
Step 400
400
#DB7FA5
oklch(70.7% 0.122 354.4)
-
Step 500
500
#CF5B90
oklch(63.1% 0.157 354)
-
Step 600
600 (this color)
#B73A77
oklch(54.7% 0.17 354.2)
-
Step 700
700
#A02E66
oklch(49.1% 0.158 354.5)
-
Step 800
800
#822854
oklch(42.7% 0.131 354)
-
Step 900
900
#692645
oklch(37.7% 0.102 354.3)
-
Step 950
950
#3E1728
oklch(27% 0.065 355)
#B73A77 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4F5B79 | 0.190 |
| Deuteranopia (no green cones) | #727274 | 0.169 |
| Tritanopia (no blue cones) | #C53053 | 0.058 |
| Achromatopsia (no color) | #6A6A6A | 0.172 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B73A77
#B73A77
oklch(54.7% 0.17 354.2)
- #00846C
#00846C
oklch(54.7% 0.104 174)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B73A77, closest first.
No curated palette has a color within ΔE 0.04 of #B73A77.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Pink #CB416B ΔE 0.051
- Medium Violet Red #C71585 ΔE 0.054
- Dark Rose #B5485D ΔE 0.054
- Light Burgundy #A8415B ΔE 0.055
- Deep Rose #C74767 ΔE 0.055
- Light Plum #9D5783 ΔE 0.068
- Light Maroon #A24857 ΔE 0.072
- Dark Hot Pink #D90166 ΔE 0.072
Use #B73A77 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.