#B73981
Closest named color: Medium Violet Red (#C71585). oklch(55% 0.177 349.3), rgb(183, 57, 129).
Aa
White text reads best on this color (5.36:1).
About this color
#B73981 is a medium-dark, vivid red. In OKLCH its lightness is 55%, its chroma 0.177 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.045 away. White text reads best on it, at 5.36:1.
| Hue family | Reds |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.177) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.91:1 |
| White text | 5.36:1 |
Values
| HEX | #B73981 |
| RGB | rgb(183, 57, 129) |
| HSL | hsl(326, 53%, 47%) |
| OKLCH | oklch(55% 0.177 349.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B73981 | 5.36:1 | AA | Lc -81.1 | Fine for body text |
| Black text on #B73981 | 3.91:1 | AA large text | Lc 28.3 | Dividers and decoration only |
| #B73981 text on white | 5.36:1 | AA | Lc 75.7 | Fine for body text |
| #B73981 text on black | 3.91:1 | AA large text | Lc -26.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F6
oklch(97.1% 0.009 352.4)
-
Step 100
100
#F7E4EC
oklch(93.6% 0.023 350.1)
-
Step 200
200
#F1CEDE
oklch(88.6% 0.044 348.7)
-
Step 300
300
#E9ACC8
oklch(80.9% 0.08 349.8)
-
Step 400
400
#DB7EAD
oklch(70.8% 0.128 349.2)
-
Step 500
500
#CE5A98
oklch(63.1% 0.162 349.5)
-
Step 600
600 (this color)
#B73981
oklch(55% 0.177 349.3)
-
Step 700
700
#9F2C6F
oklch(49.1% 0.164 349.1)
-
Step 800
800
#81265A
oklch(42.6% 0.136 349.2)
-
Step 900
900
#68254A
oklch(37.6% 0.106 349.1)
-
Step 950
950
#3D172B
oklch(27% 0.066 349.6)
#B73981 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4B5C83 | 0.195 |
| Deuteranopia (no green cones) | #6F737E | 0.174 |
| Tritanopia (no blue cones) | #C43358 | 0.067 |
| Achromatopsia (no color) | #6B6B6B | 0.178 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B73981
#B73981
oklch(55% 0.177 349.3)
- #008567
#008567
oklch(54.8% 0.109 169.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B73981, closest first.
No curated palette has a color within ΔE 0.04 of #B73981.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.045
- Dark Pink #CB416B ΔE 0.061
- Deep Rose #C74767 ΔE 0.067
- Light Burgundy #A8415B ΔE 0.069
- Dark Rose #B5485D ΔE 0.070
- Light Plum #9D5783 ΔE 0.070
- Dark Hot Pink #D90166 ΔE 0.078
- Warm Purple #952E8F ΔE 0.082
Use #B73981 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.