#B73789
Closest named color: Medium Violet Red (#C71585). oklch(55.1% 0.184 345.5), rgb(183, 55, 137).
Aa
White text reads best on this color (5.35:1).
About this color
#B73789 is a medium-dark, vivid red. In OKLCH its lightness is 55%, its chroma 0.184 and its hue 345°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.041 away. White text reads best on it, at 5.35:1.
| Hue family | Reds |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.184) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.92:1 |
| White text | 5.35:1 |
Values
| HEX | #B73789 |
| RGB | rgb(183, 55, 137) |
| HSL | hsl(322, 54%, 47%) |
| OKLCH | oklch(55.1% 0.184 345.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B73789 | 5.35:1 | AA | Lc -81.0 | Fine for body text |
| Black text on #B73789 | 3.92:1 | AA large text | Lc 28.4 | Dividers and decoration only |
| #B73789 text on white | 5.35:1 | AA | Lc 75.6 | Fine for body text |
| #B73789 text on black | 3.92:1 | AA large text | Lc -26.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F7E4ED
oklch(93.7% 0.024 347.2)
-
Step 200
200
#F1CEE0
oklch(88.6% 0.046 345.7)
-
Step 300
300
#E8ABCC
oklch(80.8% 0.083 345.5)
-
Step 400
400
#DA7DB3
oklch(70.7% 0.132 345.2)
-
Step 500
500
#CE58A0
oklch(63.2% 0.169 345.4)
-
Step 600
600 (this color)
#B73789
oklch(55.1% 0.184 345.5)
-
Step 700
700
#9F2A76
oklch(49.2% 0.171 345.4)
-
Step 800
800
#812560
oklch(42.8% 0.141 345.3)
-
Step 900
900
#68244E
oklch(37.7% 0.11 345.6)
-
Step 950
950
#3D162E
oklch(26.9% 0.07 344.9)
#B73789 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #465D8B | 0.202 |
| Deuteranopia (no green cones) | #6C7386 | 0.179 |
| Tritanopia (no blue cones) | #C3355B | 0.076 |
| Achromatopsia (no color) | #6B6B6B | 0.185 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B73789
#B73789
oklch(55.1% 0.184 345.5)
- #008661
#008661
oklch(55% 0.115 165.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B73789, closest first.
No curated palette has a color within ΔE 0.04 of #B73789.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.041
- Dark Pink #CB416B ΔE 0.072
- Warm Purple #952E8F ΔE 0.076
- Light Plum #9D5783 ΔE 0.076
- Deep Rose #C74767 ΔE 0.079
- Purpley Pink #C83CB9 ΔE 0.079
- Light Burgundy #A8415B ΔE 0.082
- Dark Rose #B5485D ΔE 0.083
Use #B73789 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.