#B73784
Closest named color: Medium Violet Red (#C71585). oklch(54.9% 0.181 347.7), rgb(183, 55, 132).
Aa
White text reads best on this color (5.39:1).
About this color
#B73784 is a medium-dark, vivid red. In OKLCH its lightness is 55%, its chroma 0.181 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.042 away. White text reads best on it, at 5.39:1.
| Hue family | Reds |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.181) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.89:1 |
| White text | 5.39:1 |
Values
| HEX | #B73784 |
| RGB | rgb(183, 55, 132) |
| HSL | hsl(324, 54%, 47%) |
| OKLCH | oklch(54.9% 0.181 347.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B73784 | 5.39:1 | AA | Lc -81.2 | Fine for body text |
| Black text on #B73784 | 3.89:1 | AA large text | Lc 28.2 | Dividers and decoration only |
| #B73784 text on white | 5.39:1 | AA | Lc 75.9 | Fine for body text |
| #B73784 text on black | 3.89:1 | AA large text | Lc -25.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F7E4ED
oklch(93.7% 0.024 347.2)
-
Step 200
200
#F1CEDE
oklch(88.6% 0.044 348.7)
-
Step 300
300
#E9ACCA
oklch(81% 0.081 348)
-
Step 400
400
#DB7DAF
oklch(70.7% 0.13 347.8)
-
Step 500
500
#CE589B
oklch(63% 0.166 347.8)
-
Step 600
600 (this color)
#B73784
oklch(54.9% 0.181 347.7)
-
Step 700
700
#9F2A72
oklch(49% 0.168 347.4)
-
Step 800
800
#82255D
oklch(42.8% 0.14 347.6)
-
Step 900
900
#69244C
oklch(37.7% 0.109 347.8)
-
Step 950
950
#3E162C
oklch(27% 0.069 348.6)
#B73784 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #485C86 | 0.200 |
| Deuteranopia (no green cones) | #6D7281 | 0.177 |
| Tritanopia (no blue cones) | #C43259 | 0.071 |
| Achromatopsia (no color) | #6A6A6A | 0.182 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B73784
#B73784
oklch(54.9% 0.181 347.7)
- #008564
#008564
oklch(54.8% 0.111 167.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B73784, closest first.
No curated palette has a color within ΔE 0.04 of #B73784.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.042
- Dark Pink #CB416B ΔE 0.066
- Deep Rose #C74767 ΔE 0.073
- Light Plum #9D5783 ΔE 0.074
- Light Burgundy #A8415B ΔE 0.075
- Dark Rose #B5485D ΔE 0.076
- Warm Purple #952E8F ΔE 0.078
- Dark Hot Pink #D90166 ΔE 0.080
Use #B73784 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.