#B73698
Closest named color: Medium Violet Red (#C71585). oklch(55.7% 0.194 339.1), rgb(183, 54, 152).
Aa
White text reads best on this color (5.25:1).
About this color
#B73698 is a medium-dark, vivid pink. In OKLCH its lightness is 56%, its chroma 0.194 and its hue 339°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.047 away. White text reads best on it, at 5.25:1.
| Hue family | Pinks |
| Lightness | medium-dark (56%) |
| Chroma | vivid (0.194) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.99:1 |
| White text | 5.25:1 |
Values
| HEX | #B73698 |
| RGB | rgb(183, 54, 152) |
| HSL | hsl(314, 54%, 46%) |
| OKLCH | oklch(55.7% 0.194 339.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B73698 | 5.25:1 | AA | Lc -80.4 | Fine for body text |
| Black text on #B73698 | 3.99:1 | AA large text | Lc 29.0 | Dividers and decoration only |
| #B73698 text on white | 5.25:1 | AA | Lc 75.0 | Fine for body text |
| #B73698 text on black | 3.99:1 | AA large text | Lc -26.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F8
oklch(97.2% 0.011 339.3)
-
Step 100
100
#F6E4EF
oklch(93.6% 0.024 340.3)
-
Step 200
200
#F0CDE4
oklch(88.5% 0.049 338.8)
-
Step 300
300
#E7ABD3
oklch(80.9% 0.087 339.3)
-
Step 400
400
#D97CBD
oklch(70.8% 0.14 339.4)
-
Step 500
500
#CC56AC
oklch(63.1% 0.179 339.4)
-
Step 600
600 (this color)
#B73698
oklch(55.7% 0.194 339.1)
-
Step 700
700
#9D2781
oklch(49.1% 0.18 339.3)
-
Step 800
800
#802269
oklch(42.7% 0.15 339.4)
-
Step 900
900
#672356
oklch(37.8% 0.117 338.8)
-
Step 950
950
#3D1532
oklch(27% 0.075 339.5)
#B73698 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3D5F9B | 0.212 |
| Deuteranopia (no green cones) | #667395 | 0.184 |
| Tritanopia (no blue cones) | #C13B62 | 0.091 |
| Achromatopsia (no color) | #6C6C6C | 0.196 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B73698
#B73698
oklch(55.7% 0.194 339.1)
- #008957
#008957
oklch(55.5% 0.128 159.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B73698, closest first.
No curated palette has a color within ΔE 0.04 of #B73698.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.047
- Purpley Pink #C83CB9 ΔE 0.059
- Warm Purple #952E8F ΔE 0.072
- Pinky Purple #C94CBE ΔE 0.073
- Purply #983FB2 ΔE 0.074
- Light Plum #9D5783 ΔE 0.087
- Dark Pink #CB416B ΔE 0.092
- Light Eggplant #894585 ΔE 0.094
Use #B73698 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.