#B73678
Closest named color: Medium Violet Red (#C71585). oklch(54.3% 0.176 353.2), rgb(183, 54, 120).
Aa
White text reads best on this color (5.50:1).
About this color
#B73678 is a medium-dark, vivid red. In OKLCH its lightness is 54%, its chroma 0.176 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.048 away. White text reads best on it, at 5.50:1.
| Hue family | Reds |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.176) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.81:1 |
| White text | 5.50:1 |
Values
| HEX | #B73678 |
| RGB | rgb(183, 54, 120) |
| HSL | hsl(329, 54%, 46%) |
| OKLCH | oklch(54.3% 0.176 353.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B73678 | 5.50:1 | AA | Lc -81.8 | Fine for body text |
| Black text on #B73678 | 3.81:1 | AA large text | Lc 27.6 | Dividers and decoration only |
| #B73678 text on white | 5.50:1 | AA | Lc 76.5 | Fine for body text |
| #B73678 text on black | 3.81:1 | AA large text | Lc -25.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF3F6
oklch(97.2% 0.01 354.9)
-
Step 100
100
#F7E4EB
oklch(93.6% 0.023 353.2)
-
Step 200
200
#F2CEDB
oklch(88.6% 0.044 354.3)
-
Step 300
300
#EAACC5
oklch(80.9% 0.079 353)
-
Step 400
400
#DD7EA7
oklch(70.8% 0.126 353.5)
-
Step 500
500
#D05992
oklch(63.1% 0.162 352.8)
-
Step 600
600 (this color)
#B73678
oklch(54.3% 0.176 353.2)
-
Step 700
700
#A12B68
oklch(49% 0.164 353.3)
-
Step 800
800
#832655
oklch(42.7% 0.135 353.3)
-
Step 900
900
#6A2546
oklch(37.8% 0.105 353.6)
-
Step 950
950
#3E1629
oklch(26.9% 0.067 352.9)
#B73678 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4C5A7A | 0.196 |
| Deuteranopia (no green cones) | #707175 | 0.175 |
| Tritanopia (no blue cones) | #C52C52 | 0.062 |
| Achromatopsia (no color) | #696969 | 0.177 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B73678
#B73678
oklch(54.3% 0.176 353.2)
- #00836A
#00836A
oklch(54.4% 0.104 173.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B73678, closest first.
No curated palette has a color within ΔE 0.04 of #B73678.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.048
- Dark Pink #CB416B ΔE 0.056
- Light Burgundy #A8415B ΔE 0.059
- Dark Rose #B5485D ΔE 0.061
- Deep Rose #C74767 ΔE 0.061
- Dark Hot Pink #D90166 ΔE 0.072
- Light Plum #9D5783 ΔE 0.073
- Light Maroon #A24857 ΔE 0.076
Use #B73678 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.