#B73516

Closest named color: Rusty Red (#AF2F0D). oklch(52.2% 0.172 34.1), rgb(183, 53, 22).

Aa

White text reads best on this color (5.94:1).

About this color

#B73516 is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.172 and its hue 34°. Its hue sits on the warm side of the wheel. The nearest named color is Rusty Red (#AF2F0D), ΔE 0.021 away. White text reads best on it, at 5.94:1.

Hue familyReds
Lightnessmedium-dark (52%)
Chromavivid (0.172)
Temperaturewarm
Nearest nameRusty Red (#AF2F0D)
Black text3.53:1
White text5.94:1

Values

HEX#B73516
RGBrgb(183, 53, 22)
HSLhsl(12, 79%, 40%)
OKLCHoklch(52.2% 0.172 34.1)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #B73516 5.94:1 AA Lc -83.7 Fine for body text
Black text on #B73516 3.53:1 AA large text Lc 25.6 Dividers and decoration only
#B73516 text on white 5.94:1 AA Lc 78.5 Fine for body text
#B73516 text on black 3.53:1 AA large text Lc -23.3 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #FDF3F1

    oklch(97.1% 0.011 31.1)

  2. Step 100

    100

    #F9E5DF

    oklch(93.6% 0.023 37.4)

  3. Step 200

    200

    #F6CFC5

    oklch(88.5% 0.046 34.7)

  4. Step 300

    300

    #F1AE9D

    oklch(81% 0.083 34.8)

  5. Step 400

    400

    #E78067

    oklch(70.8% 0.133 34.6)

  6. Step 500

    500

    #DC5A3D

    oklch(63% 0.169 34.1)

  7. Step 600

    600

    #C83A17

    oklch(55.7% 0.184 34.3)

  8. Step 700

    700 (this color)

    #B73516

    oklch(52.2% 0.172 34.1)

  9. Step 800

    800

    #8C250C

    oklch(42.7% 0.142 34.1)

  10. Step 900

    900

    #712514

    oklch(37.8% 0.111 34.1)

  11. Step 950

    950

    #42170D

    oklch(27% 0.07 34.5)

Export this scale for Tailwind in the Tailwind colors tool

#B73516 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#5C510F0.179
Deuteranopia (no green cones)#7C6E0C0.162
Tritanopia (no blue cones)#CA00300.061
Achromatopsia (no color)#6464640.173

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #B73516

    #B73516

    oklch(52.2% 0.172 34.1)

  • #00768A

    #00768A

    oklch(52.1% 0.092 214.9)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #B73516

    #B73516

    oklch(52.2% 0.172 34.1)

  • #B32F5E

    #B32F5E

    oklch(52.1% 0.171 3.9)

  • #975800

    #975800

    oklch(52.1% 0.118 64.2)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #B73516

    #B73516

    oklch(52.2% 0.172 34.1)

  • #007A6F

    #007A6F

    oklch(52.1% 0.092 184)

  • #006FAE

    #006FAE

    oklch(52.2% 0.129 244.2)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #B73516

    #B73516

    oklch(52.2% 0.172 34.1)

  • #007E45

    #007E45

    oklch(52.1% 0.13 154.4)

  • #4E5ACA

    #4E5ACA

    oklch(52.1% 0.172 274.2)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #B73516

    #B73516

    oklch(52.2% 0.172 34.1)

  • #5A7500

    #5A7500

    oklch(52.2% 0.13 124.1)

  • #00768A

    #00768A

    oklch(52.1% 0.092 214.9)

  • #8048B8

    #8048B8

    oklch(52.2% 0.172 304.1)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B73516, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #B73516 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.