#B73327
Closest named color: Rusty Red (#AF2F0D). oklch(52.1% 0.171 29.3), rgb(183, 51, 39).
Aa
White text reads best on this color (5.97:1).
About this color
#B73327 is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.171 and its hue 29°. Its hue sits on the warm side of the wheel. The nearest named color is Rusty Red (#AF2F0D), ΔE 0.025 away. White text reads best on it, at 5.97:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.171) |
| Temperature | warm |
| Nearest name | Rusty Red (#AF2F0D) |
| Black text | 3.51:1 |
| White text | 5.97:1 |
Values
| HEX | #B73327 |
| RGB | rgb(183, 51, 39) |
| HSL | hsl(5, 65%, 44%) |
| OKLCH | oklch(52.1% 0.171 29.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B73327 | 5.97:1 | AA | Lc -83.9 | Fine for body text |
| Black text on #B73327 | 3.51:1 | AA large text | Lc 25.5 | Dividers and decoration only |
| #B73327 text on white | 5.97:1 | AA | Lc 78.6 | Fine for body text |
| #B73327 text on black | 3.51:1 | AA large text | Lc -23.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF3F1
oklch(97.1% 0.011 31.1)
-
Step 100
100
#FAE4E1
oklch(93.6% 0.025 26.9)
-
Step 200
200
#F6CFC8
oklch(88.6% 0.045 29.9)
-
Step 300
300
#F1ADA2
oklch(80.9% 0.082 29.3)
-
Step 400
400
#E77E6F
oklch(70.6% 0.132 29.3)
-
Step 500
500
#DD5849
oklch(63.1% 0.17 29.1)
-
Step 600
600
#C8382B
oklch(55.6% 0.183 29.3)
-
Step 700
700 (this color)
#B73327
oklch(52.1% 0.171 29.3)
-
Step 800
800
#8C241B
oklch(42.7% 0.141 29.2)
-
Step 900
900
#71241C
oklch(37.8% 0.11 29.2)
-
Step 950
950
#421611
oklch(26.9% 0.07 29)
#B73327 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5A5124 | 0.182 |
| Deuteranopia (no green cones) | #7B6E21 | 0.166 |
| Tritanopia (no blue cones) | #CA0031 | 0.052 |
| Achromatopsia (no color) | #636363 | 0.172 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B73327
#B73327
oklch(52.1% 0.171 29.3)
- #007785
#007785
oklch(52.1% 0.09 209.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B73327, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rusty Red #AF2F0D ΔE 0.025
- Firebrick #B22222 ΔE 0.027
- Dull Red #BB3F3F ΔE 0.030
- Sinopia #BB3E03 ΔE 0.034
- Rufous #AE2012 ΔE 0.036
- Scarlet #BE0119 ΔE 0.039
- Rust Red #AA2704 ΔE 0.040
- Brown #A52A2A ΔE 0.043
Use #B73327 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.