#B7327B

Closest named color: Medium Violet Red (#C71585). oklch(54.1% 0.182 351.3), rgb(183, 50, 123).

Aa

White text reads best on this color (5.59:1).

About this color

#B7327B is a medium-dark, vivid red. In OKLCH its lightness is 54%, its chroma 0.182 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.042 away. White text reads best on it, at 5.59:1.

Hue familyReds
Lightnessmedium-dark (54%)
Chromavivid (0.182)
Temperaturewarm
Nearest nameMedium Violet Red (#C71585)
Black text3.75:1
White text5.59:1

Values

HEX#B7327B
RGBrgb(183, 50, 123)
HSLhsl(327, 57%, 46%)
OKLCHoklch(54.1% 0.182 351.3)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #B7327B 5.59:1 AA Lc -82.1 Fine for body text
Black text on #B7327B 3.75:1 AA large text Lc 27.3 Dividers and decoration only
#B7327B text on white 5.59:1 AA Lc 76.8 Fine for body text
#B7327B text on black 3.75:1 AA large text Lc -24.9 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #FCF3F6

    oklch(97.2% 0.01 354.9)

  2. Step 100

    100

    #F7E4EC

    oklch(93.6% 0.023 350.1)

  3. Step 200

    200

    #F2CDDD

    oklch(88.4% 0.046 350.2)

  4. Step 300

    300

    #EBABC7

    oklch(80.9% 0.083 351.2)

  5. Step 400

    400

    #DD7CAA

    oklch(70.6% 0.131 351.1)

  6. Step 500

    500

    #D15795

    oklch(63.1% 0.167 351.3)

  7. Step 600

    600 (this color)

    #B7327B

    oklch(54.1% 0.182 351.3)

  8. Step 700

    700

    #A2286C

    oklch(49.1% 0.17 351.2)

  9. Step 800

    800

    #842458

    oklch(42.8% 0.14 351.4)

  10. Step 900

    900

    #6A2348

    oklch(37.6% 0.11 351.4)

  11. Step 950

    950

    #3F162A

    oklch(27.1% 0.069 352.3)

Export this scale for Tailwind in the Tailwind colors tool

#B7327B with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#48597D0.203
Deuteranopia (no green cones)#6E70780.180
Tritanopia (no blue cones)#C529520.067
Achromatopsia (no color)#6868680.184

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #B7327B

    #B7327B

    oklch(54.1% 0.182 351.3)

  • #008267

    #008267

    oklch(54% 0.105 171.5)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #B7327B

    #B7327B

    oklch(54.1% 0.182 351.3)

  • #9D41AD

    #9D41AD

    oklch(54.2% 0.182 321.5)

  • #C2303D

    #C2303D

    oklch(54.1% 0.182 21.3)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #B7327B

    #B7327B

    oklch(54.1% 0.182 351.3)

  • #198600

    #198600

    oklch(54% 0.179 141.3)

  • #007E85

    #007E85

    oklch(54% 0.092 201.6)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #B7327B

    #B7327B

    oklch(54.1% 0.182 351.3)

  • #727500

    #727500

    oklch(54.2% 0.12 111.6)

  • #0079A3

    #0079A3

    oklch(54.1% 0.11 231.5)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #B7327B

    #B7327B

    oklch(54.1% 0.182 351.3)

  • #8F6700

    #8F6700

    oklch(54.1% 0.111 81.8)

  • #008267

    #008267

    oklch(54% 0.105 171.5)

  • #2B67D6

    #2B67D6

    oklch(53.9% 0.182 261.4)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B7327B, closest first.

No curated palette has a color within ΔE 0.04 of #B7327B.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #B7327B in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.