#B73272
Closest named color: Medium Violet Red (#C71585). oklch(53.7% 0.178 355.5), rgb(183, 50, 114).
Aa
White text reads best on this color (5.65:1).
About this color
#B73272 is a medium-dark, vivid red. In OKLCH its lightness is 54%, its chroma 0.178 and its hue 356°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.051 away. White text reads best on it, at 5.65:1.
| Hue family | Reds |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.178) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.71:1 |
| White text | 5.65:1 |
Values
| HEX | #B73272 |
| RGB | rgb(183, 50, 114) |
| HSL | hsl(331, 57%, 46%) |
| OKLCH | oklch(53.7% 0.178 355.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B73272 | 5.65:1 | AA | Lc -82.5 | Fine for body text |
| Black text on #B73272 | 3.71:1 | AA large text | Lc 26.9 | Dividers and decoration only |
| #B73272 text on white | 5.65:1 | AA | Lc 77.1 | Fine for body text |
| #B73272 text on black | 3.71:1 | AA large text | Lc -24.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF3F6
oklch(97.2% 0.01 354.9)
-
Step 100
100
#F8E4EA
oklch(93.7% 0.023 357.4)
-
Step 200
200
#F3CEDA
oklch(88.6% 0.044 356.5)
-
Step 300
300
#EBABC3
oklch(80.8% 0.081 354.8)
-
Step 400
400
#DE7DA4
oklch(70.7% 0.128 355.3)
-
Step 500
500
#D2588D
oklch(63% 0.163 355.7)
-
Step 600
600 (this color)
#B73272
oklch(53.7% 0.178 355.5)
-
Step 700
700
#A32964
oklch(49.1% 0.166 355.7)
-
Step 800
800
#842552
oklch(42.7% 0.136 355.5)
-
Step 900
900
#6B2444
oklch(37.8% 0.107 355.5)
-
Step 950
950
#3F1628
oklch(27% 0.068 355.2)
#B73272 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4B5774 | 0.200 |
| Deuteranopia (no green cones) | #70706F | 0.179 |
| Tritanopia (no blue cones) | #C6244E | 0.059 |
| Achromatopsia (no color) | #676767 | 0.179 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B73272
#B73272
oklch(53.7% 0.178 355.5)
- #00806B
#00806B
oklch(53.6% 0.1 175.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B73272, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.051
- Light Burgundy #A8415B ΔE 0.055
- Dark Pink #CB416B ΔE 0.056
- Dark Rose #B5485D ΔE 0.058
- Deep Rose #C74767 ΔE 0.061
- Dark Hot Pink #D90166 ΔE 0.068
- Raspberry #B00149 ΔE 0.068
- Ruby #CA0147 ΔE 0.071
Use #B73272 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.