#B73176
Closest named color: Medium Violet Red (#C71585). oklch(53.8% 0.181 353.5), rgb(183, 49, 118).
Aa
White text reads best on this color (5.65:1).
About this color
#B73176 is a medium-dark, vivid red. In OKLCH its lightness is 54%, its chroma 0.181 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.046 away. White text reads best on it, at 5.65:1.
| Hue family | Reds |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.181) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.71:1 |
| White text | 5.65:1 |
Values
| HEX | #B73176 |
| RGB | rgb(183, 49, 118) |
| HSL | hsl(329, 58%, 45%) |
| OKLCH | oklch(53.8% 0.181 353.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B73176 | 5.65:1 | AA | Lc -82.4 | Fine for body text |
| Black text on #B73176 | 3.71:1 | AA large text | Lc 27.0 | Dividers and decoration only |
| #B73176 text on white | 5.65:1 | AA | Lc 77.1 | Fine for body text |
| #B73176 text on black | 3.71:1 | AA large text | Lc -24.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF3F6
oklch(97.2% 0.01 354.9)
-
Step 100
100
#F8E4EB
oklch(93.7% 0.024 354.3)
-
Step 200
200
#F2CDDB
oklch(88.4% 0.045 353.3)
-
Step 300
300
#EBABC5
oklch(80.9% 0.082 353)
-
Step 400
400
#DE7CA7
oklch(70.6% 0.131 353.2)
-
Step 500
500
#D25791
oklch(63.1% 0.166 353.5)
-
Step 600
600 (this color)
#B73176
oklch(53.8% 0.181 353.5)
-
Step 700
700
#A32868
oklch(49.1% 0.169 353.5)
-
Step 800
800
#842455
oklch(42.7% 0.139 353.3)
-
Step 900
900
#6B2346
oklch(37.7% 0.109 353.5)
-
Step 950
950
#3F1629
oklch(27.1% 0.069 353.7)
#B73176 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #495778 | 0.203 |
| Deuteranopia (no green cones) | #6F7073 | 0.180 |
| Tritanopia (no blue cones) | #C5254F | 0.063 |
| Achromatopsia (no color) | #676767 | 0.182 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B73176
#B73176
oklch(53.8% 0.181 353.5)
- #008169
#008169
oklch(53.8% 0.103 173.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B73176, closest first.
No curated palette has a color within ΔE 0.04 of #B73176.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.046
- Dark Pink #CB416B ΔE 0.059
- Light Burgundy #A8415B ΔE 0.060
- Dark Rose #B5485D ΔE 0.064
- Deep Rose #C74767 ΔE 0.065
- Dark Hot Pink #D90166 ΔE 0.070
- Raspberry #B00149 ΔE 0.073
- Violet Red #A50055 ΔE 0.074
Use #B73176 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.