#B73081
Closest named color: Medium Violet Red (#C71585). oklch(54.1% 0.187 348.4), rgb(183, 48, 129).
Aa
White text reads best on this color (5.59:1).
About this color
#B73081 is a medium-dark, vivid red. In OKLCH its lightness is 54%, its chroma 0.187 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.037 away. White text reads best on it, at 5.59:1.
| Hue family | Reds |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.187) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.75:1 |
| White text | 5.59:1 |
Values
| HEX | #B73081 |
| RGB | rgb(183, 48, 129) |
| HSL | hsl(324, 58%, 45%) |
| OKLCH | oklch(54.1% 0.187 348.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B73081 | 5.59:1 | AA | Lc -82.1 | Fine for body text |
| Black text on #B73081 | 3.75:1 | AA large text | Lc 27.3 | Dividers and decoration only |
| #B73081 text on white | 5.59:1 | AA | Lc 76.8 | Fine for body text |
| #B73081 text on black | 3.75:1 | AA large text | Lc -25.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF3F7
oklch(97.2% 0.011 348.4)
-
Step 100
100
#F7E4ED
oklch(93.7% 0.024 347.2)
-
Step 200
200
#F2CDDE
oklch(88.5% 0.047 348.7)
-
Step 300
300
#EAABCA
oklch(80.9% 0.084 348.1)
-
Step 400
400
#DD7BAF
oklch(70.6% 0.136 348.1)
-
Step 500
500
#D1569B
oklch(63.1% 0.172 348.4)
-
Step 600
600 (this color)
#B73081
oklch(54.1% 0.187 348.4)
-
Step 700
700
#A22671
oklch(49.1% 0.175 348.5)
-
Step 800
800
#83225C
oklch(42.6% 0.144 348.2)
-
Step 900
900
#6A224B
oklch(37.6% 0.113 348.7)
-
Step 950
950
#3E152C
oklch(26.9% 0.071 348.2)
#B73081 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #445983 | 0.209 |
| Deuteranopia (no green cones) | #6C707E | 0.183 |
| Tritanopia (no blue cones) | #C42A54 | 0.074 |
| Achromatopsia (no color) | #686868 | 0.189 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B73081
#B73081
oklch(54.1% 0.187 348.4)
- #008363
#008363
oklch(54.2% 0.109 168.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B73081, closest first.
No curated palette has a color within ΔE 0.04 of #B73081.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.037
- Dark Pink #CB416B ΔE 0.070
- Light Burgundy #A8415B ΔE 0.076
- Warm Purple #952E8F ΔE 0.076
- Dark Hot Pink #D90166 ΔE 0.077
- Deep Rose #C74767 ΔE 0.077
- Dark Rose #B5485D ΔE 0.080
- Red Violet #9E0168 ΔE 0.080
Use #B73081 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.