#B72974
Closest named color: Medium Violet Red (#C71585). oklch(53% 0.188 353.6), rgb(183, 41, 116).
Aa
White text reads best on this color (5.86:1).
About this color
#B72974 is a medium-dark, vivid red. In OKLCH its lightness is 53%, its chroma 0.188 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.043 away. White text reads best on it, at 5.86:1.
| Hue family | Reds |
| Lightness | medium-dark (53%) |
| Chroma | vivid (0.188) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.58:1 |
| White text | 5.86:1 |
Values
| HEX | #B72974 |
| RGB | rgb(183, 41, 116) |
| HSL | hsl(328, 63%, 44%) |
| OKLCH | oklch(53% 0.188 353.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B72974 | 5.86:1 | AA | Lc -83.2 | Fine for body text |
| Black text on #B72974 | 3.58:1 | AA large text | Lc 26.1 | Dividers and decoration only |
| #B72974 text on white | 5.86:1 | AA | Lc 78.0 | Fine for body text |
| #B72974 text on black | 3.58:1 | AA large text | Lc -23.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF2F6
oklch(97% 0.012 351)
-
Step 100
100
#F8E3EB
oklch(93.5% 0.025 352.5)
-
Step 200
200
#F3CDDB
oklch(88.5% 0.046 353.9)
-
Step 300
300
#EDAAC5
oklch(80.9% 0.085 353.3)
-
Step 400
400
#E17AA7
oklch(70.7% 0.137 353.6)
-
Step 500
500
#D55491
oklch(63.1% 0.173 353.8)
-
Step 600
600 (this color)
#B72974
oklch(53% 0.188 353.6)
-
Step 700
700
#A52368
oklch(49% 0.175 353.6)
-
Step 800
800
#862055
oklch(42.7% 0.145 353.4)
-
Step 900
900
#6C2146
oklch(37.6% 0.113 353.5)
-
Step 950
950
#401529
oklch(27.1% 0.072 353.9)
#B72974 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #455476 | 0.212 |
| Deuteranopia (no green cones) | #6D6E71 | 0.188 |
| Tritanopia (no blue cones) | #C6184B | 0.067 |
| Achromatopsia (no color) | #656565 | 0.190 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B72974
#B72974
oklch(53% 0.188 353.6)
- #007E67
#007E67
oklch(52.9% 0.101 174)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B72974, closest first.
No curated palette has a color within ΔE 0.04 of #B72974.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.043
- Light Burgundy #A8415B ΔE 0.065
- Dark Pink #CB416B ΔE 0.066
- Violet Red #A50055 ΔE 0.067
- Raspberry #B00149 ΔE 0.067
- Dark Hot Pink #D90166 ΔE 0.069
- Deep Magenta #A0025C ΔE 0.070
- Red Violet #9E0168 ΔE 0.070
Use #B72974 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.