#B72477
Closest named color: Medium Violet Red (#C71585). oklch(52.8% 0.194 351.9), rgb(183, 36, 119).
Aa
White text reads best on this color (5.94:1).
About this color
#B72477 is a medium-dark, vivid red. In OKLCH its lightness is 53%, its chroma 0.194 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.038 away. White text reads best on it, at 5.94:1.
| Hue family | Reds |
| Lightness | medium-dark (53%) |
| Chroma | vivid (0.194) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.53:1 |
| White text | 5.94:1 |
Values
| HEX | #B72477 |
| RGB | rgb(183, 36, 119) |
| HSL | hsl(326, 67%, 43%) |
| OKLCH | oklch(52.8% 0.194 351.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B72477 | 5.94:1 | AA | Lc -83.5 | Fine for body text |
| Black text on #B72477 | 3.53:1 | AA large text | Lc 25.8 | Dividers and decoration only |
| #B72477 text on white | 5.94:1 | AA | Lc 78.2 | Fine for body text |
| #B72477 text on black | 3.53:1 | AA large text | Lc -23.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF2F6
oklch(97% 0.012 351)
-
Step 100
100
#F8E3EC
oklch(93.5% 0.026 349.8)
-
Step 200
200
#F4CDDC
oklch(88.6% 0.048 353)
-
Step 300
300
#EDAAC7
oklch(80.9% 0.087 351.5)
-
Step 400
400
#E179AA
oklch(70.6% 0.14 351.7)
-
Step 500
500
#D65295
oklch(63.2% 0.179 351.9)
-
Step 600
600 (this color)
#B72477
oklch(52.8% 0.194 351.9)
-
Step 700
700
#A6206B
oklch(49.1% 0.18 352.1)
-
Step 800
800
#871E58
oklch(42.8% 0.15 351.7)
-
Step 900
900
#6D2048
oklch(37.8% 0.117 352.1)
-
Step 950
950
#40142A
oklch(27% 0.074 352.1)
#B72477 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #415379 | 0.219 |
| Deuteranopia (no green cones) | #6B6D74 | 0.193 |
| Tritanopia (no blue cones) | #C5134B | 0.071 |
| Achromatopsia (no color) | #646464 | 0.196 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B72477
#B72477
oklch(52.8% 0.194 351.9)
- #007E64
#007E64
oklch(52.8% 0.103 171.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B72477, closest first.
No curated palette has a color within ΔE 0.04 of #B72477.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.038
- Red Violet #9E0168 ΔE 0.067
- Violet Red #A50055 ΔE 0.067
- Deep Magenta #A0025C ΔE 0.069
- Raspberry #B00149 ΔE 0.070
- Dark Hot Pink #D90166 ΔE 0.072
- Light Burgundy #A8415B ΔE 0.073
- Dark Pink #CB416B ΔE 0.073
Use #B72477 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.