#B72398
Closest named color: Medium Violet Red (#C71585). oklch(54.2% 0.214 338.6), rgb(183, 35, 152).
Aa
White text reads best on this color (5.66:1).
About this color
#B72398 is a medium-dark, vivid pink. In OKLCH its lightness is 54%, its chroma 0.214 and its hue 339°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.044 away. White text reads best on it, at 5.66:1.
| Hue family | Pinks |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.214) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.70:1 |
| White text | 5.66:1 |
Values
| HEX | #B72398 |
| RGB | rgb(183, 35, 152) |
| HSL | hsl(313, 68%, 43%) |
| OKLCH | oklch(54.2% 0.214 338.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B72398 | 5.66:1 | AA | Lc -82.1 | Fine for body text |
| Black text on #B72398 | 3.70:1 | AA large text | Lc 27.3 | Dividers and decoration only |
| #B72398 text on white | 5.66:1 | AA | Lc 76.8 | Fine for body text |
| #B72398 text on black | 3.70:1 | AA large text | Lc -25.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF2F8
oklch(97.1% 0.013 340.5)
-
Step 100
100
#F7E3F0
oklch(93.6% 0.028 338.6)
-
Step 200
200
#F2CCE5
oklch(88.5% 0.054 338.8)
-
Step 300
300
#EAA9D6
oklch(81% 0.096 338.3)
-
Step 400
400
#DD77C1
oklch(70.7% 0.155 338.4)
-
Step 500
500
#D14EB1
oklch(63.1% 0.197 338.6)
-
Step 600
600 (this color)
#B72398
oklch(54.2% 0.214 338.6)
-
Step 700
700
#A21986
oklch(49.2% 0.199 338.6)
-
Step 800
800
#83196D
oklch(42.7% 0.165 338.2)
-
Step 900
900
#6A1E58
oklch(37.8% 0.128 338.7)
-
Step 950
950
#3E1334
oklch(27% 0.081 337.8)
#B72398 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2C589B | 0.239 |
| Deuteranopia (no green cones) | #606F95 | 0.202 |
| Tritanopia (no blue cones) | #C22C5D | 0.102 |
| Achromatopsia (no color) | #676767 | 0.216 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B72398
#B72398
oklch(54.2% 0.214 338.6)
- #008553
#008553
oklch(54.3% 0.126 158.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B72398, closest first.
No curated palette has a color within ΔE 0.04 of #B72398.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.044
- Purpley Pink #C83CB9 ΔE 0.066
- Warm Purple #952E8F ΔE 0.068
- Purply #983FB2 ΔE 0.077
- Pinky Purple #C94CBE ΔE 0.086
- Red Violet #9E0168 ΔE 0.092
- Light Eggplant #894585 ΔE 0.102
- Dark Magenta #8B008B ΔE 0.103
Use #B72398 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.