#B72178

Closest named color: Medium Violet Red (#C71585). oklch(52.6% 0.197 351.2), rgb(183, 33, 120).

Aa

White text reads best on this color (5.99:1).

About this color

#B72178 is a medium-dark, vivid red. In OKLCH its lightness is 53%, its chroma 0.197 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.037 away. White text reads best on it, at 5.99:1.

Hue familyReds
Lightnessmedium-dark (53%)
Chromavivid (0.197)
Temperaturewarm
Nearest nameMedium Violet Red (#C71585)
Black text3.50:1
White text5.99:1

Values

HEX#B72178
RGBrgb(183, 33, 120)
HSLhsl(325, 69%, 42%)
OKLCHoklch(52.6% 0.197 351.2)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #B72178 5.99:1 AA Lc -83.7 Fine for body text
Black text on #B72178 3.50:1 AA large text Lc 25.7 Dividers and decoration only
#B72178 text on white 5.99:1 AA Lc 78.4 Fine for body text
#B72178 text on black 3.50:1 AA large text Lc -23.4 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #FCF2F6

    oklch(97% 0.012 351)

  2. Step 100

    100

    #F8E3EC

    oklch(93.5% 0.026 349.8)

  3. Step 200

    200

    #F4CCDD

    oklch(88.4% 0.05 350.7)

  4. Step 300

    300

    #EEA9C7

    oklch(80.9% 0.089 351.5)

  5. Step 400

    400

    #E278AB

    oklch(70.6% 0.143 351.2)

  6. Step 500

    500

    #D65196

    oklch(63.1% 0.181 351.4)

  7. Step 600

    600 (this color)

    #B72178

    oklch(52.6% 0.197 351.2)

  8. Step 700

    700

    #A61E6D

    oklch(49.1% 0.183 351)

  9. Step 800

    800

    #871C59

    oklch(42.6% 0.153 350.9)

  10. Step 900

    900

    #6D1F49

    oklch(37.7% 0.119 351.1)

  11. Step 950

    950

    #40142B

    oklch(27% 0.075 350.8)

Export this scale for Tailwind in the Tailwind colors tool

#B72178 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#3F527A0.223
Deuteranopia (no green cones)#6A6D750.196
Tritanopia (no blue cones)#C50F4B0.073
Achromatopsia (no color)#6363630.199

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #B72178

    #B72178

    oklch(52.6% 0.197 351.2)

  • #007D63

    #007D63

    oklch(52.5% 0.102 171.5)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #B72178

    #B72178

    oklch(52.6% 0.197 351.2)

  • #9B35AD

    #9B35AD

    oklch(52.6% 0.197 321.3)

  • #C31C34

    #C31C34

    oklch(52.7% 0.197 21.2)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #B72178

    #B72178

    oklch(52.6% 0.197 351.2)

  • #198100

    #198100

    oklch(52.6% 0.174 141.2)

  • #007A80

    #007A80

    oklch(52.7% 0.09 200.8)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #B72178

    #B72178

    oklch(52.6% 0.197 351.2)

  • #6E7000

    #6E7000

    oklch(52.6% 0.116 111)

  • #00759D

    #00759D

    oklch(52.7% 0.106 231)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #B72178

    #B72178

    oklch(52.6% 0.197 351.2)

  • #8A6300

    #8A6300

    oklch(52.6% 0.109 81.5)

  • #007D63

    #007D63

    oklch(52.5% 0.102 171.5)

  • #1E61DA

    #1E61DA

    oklch(52.7% 0.197 261.2)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B72178, closest first.

No curated palette has a color within ΔE 0.04 of #B72178.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #B72178 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.