#B72073
Closest named color: Medium Violet Red (#C71585). oklch(52.4% 0.196 353.3), rgb(183, 32, 115).
Aa
White text reads best on this color (6.05:1).
About this color
#B72073 is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.196 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.041 away. White text reads best on it, at 6.05:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.196) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.46:1 |
| White text | 6.05:1 |
Values
| HEX | #B72073 |
| RGB | rgb(183, 32, 115) |
| HSL | hsl(327, 70%, 42%) |
| OKLCH | oklch(52.4% 0.196 353.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B72073 | 6.05:1 | AA | Lc -83.9 | Fine for body text |
| Black text on #B72073 | 3.46:1 | AA large text | Lc 25.4 | Dividers and decoration only |
| #B72073 text on white | 6.05:1 | AA | Lc 78.7 | Fine for body text |
| #B72073 text on black | 3.46:1 | AA large text | Lc -23.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF2F6
oklch(97% 0.012 351)
-
Step 100
100
#F9E3EB
oklch(93.6% 0.026 353.5)
-
Step 200
200
#F4CCDC
oklch(88.4% 0.049 352.1)
-
Step 300
300
#EEA9C5
oklch(80.8% 0.088 353.2)
-
Step 400
400
#E379A8
oklch(70.8% 0.141 353.3)
-
Step 500
500
#D75192
oklch(63.1% 0.18 353.4)
-
Step 600
600 (this color)
#B72073
oklch(52.4% 0.196 353.3)
-
Step 700
700
#A71E69
oklch(49.1% 0.182 353.2)
-
Step 800
800
#881D56
oklch(42.8% 0.151 353.1)
-
Step 900
900
#6D1F47
oklch(37.6% 0.118 352.7)
-
Step 950
950
#411429
oklch(27.1% 0.074 354.2)
#B72073 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #415175 | 0.221 |
| Deuteranopia (no green cones) | #6B6C70 | 0.195 |
| Tritanopia (no blue cones) | #C60548 | 0.070 |
| Achromatopsia (no color) | #626262 | 0.198 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B72073
#B72073
oklch(52.4% 0.196 353.3)
- #007C65
#007C65
oklch(52.3% 0.1 173.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B72073, closest first.
No curated palette has a color within ΔE 0.04 of #B72073.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.041
- Violet Red #A50055 ΔE 0.062
- Red Violet #9E0168 ΔE 0.063
- Deep Magenta #A0025C ΔE 0.064
- Raspberry #B00149 ΔE 0.064
- Dark Fuchsia #9D0759 ΔE 0.070
- Dark Hot Pink #D90166 ΔE 0.070
- Light Burgundy #A8415B ΔE 0.072
Use #B72073 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.