#B71A77
Closest named color: Medium Violet Red (#C71585). oklch(52.2% 0.202 351.2), rgb(183, 26, 119).
Aa
White text reads best on this color (6.12:1).
About this color
#B71A77 is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.202 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.037 away. White text reads best on it, at 6.12:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.202) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.42:1 |
| White text | 6.12:1 |
Values
| HEX | #B71A77 |
| RGB | rgb(183, 26, 119) |
| HSL | hsl(324, 75%, 41%) |
| OKLCH | oklch(52.2% 0.202 351.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B71A77 | 6.12:1 | AA | Lc -84.1 | Fine for body text |
| Black text on #B71A77 | 3.42:1 | AA large text | Lc 25.2 | Dividers and decoration only |
| #B71A77 text on white | 6.12:1 | AA | Lc 78.8 | Fine for body text |
| #B71A77 text on black | 3.42:1 | AA large text | Lc -23.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FAE3EC
oklch(93.7% 0.028 352)
-
Step 200
200
#F7CBDD
oklch(88.5% 0.055 351.8)
-
Step 300
300
#F2A7C8
oklch(81% 0.097 351.5)
-
Step 400
400
#E773AC
oklch(70.6% 0.156 351.1)
-
Step 500
500
#DD4798
oklch(63.1% 0.201 351.1)
-
Step 600
600
#C81B82
oklch(55.6% 0.217 351.3)
-
Step 700
700 (this color)
#B71A77
oklch(52.2% 0.202 351.2)
-
Step 800
800
#8C0F5A
oklch(42.8% 0.168 351.1)
-
Step 900
900
#71194A
oklch(37.8% 0.131 351.2)
-
Step 950
950
#42112B
oklch(27% 0.082 351.2)
#B71A77 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3C5079 | 0.230 |
| Deuteranopia (no green cones) | #696B74 | 0.199 |
| Tritanopia (no blue cones) | #C50048 | 0.076 |
| Achromatopsia (no color) | #626262 | 0.204 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B71A77
#B71A77
oklch(52.2% 0.202 351.2)
- #007C62
#007C62
oklch(52.2% 0.102 171.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B71A77, closest first.
No curated palette has a color within ΔE 0.04 of #B71A77.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.037
- Red Violet #9E0168 ΔE 0.061
- Violet Red #A50055 ΔE 0.064
- Deep Magenta #A0025C ΔE 0.065
- Raspberry #B00149 ΔE 0.070
- Dark Fuchsia #9D0759 ΔE 0.071
- Dark Hot Pink #D90166 ΔE 0.074
- Warm Purple #952E8F ΔE 0.079
Use #B71A77 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.