#B70C77
Closest named color: Medium Violet Red (#C71585). oklch(51.7% 0.21 350.7), rgb(183, 12, 119).
Aa
White text reads best on this color (6.30:1).
About this color
#B70C77 is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.210 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.039 away. White text reads best on it, at 6.30:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.210) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.33:1 |
| White text | 6.30:1 |
Values
| HEX | #B70C77 |
| RGB | rgb(183, 12, 119) |
| HSL | hsl(322, 88%, 38%) |
| OKLCH | oklch(51.7% 0.21 350.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B70C77 | 6.30:1 | AA | Lc -84.5 | Fine for body text |
| Black text on #B70C77 | 3.33:1 | AA large text | Lc 24.8 | Dividers and decoration only |
| #B70C77 text on white | 6.30:1 | AA | Lc 79.2 | Fine for body text |
| #B70C77 text on black | 3.33:1 | AA large text | Lc -22.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#FAE2EC
oklch(93.5% 0.029 350.5)
-
Step 200
200
#F8CBDE
oklch(88.6% 0.056 351.1)
-
Step 300
300
#F3A6C9
oklch(81% 0.1 350.7)
-
Step 400
400
#E971AD
oklch(70.6% 0.162 350.8)
-
Step 500
500
#DF4399
oklch(63.1% 0.208 350.8)
-
Step 600
600
#CA0F84
oklch(55.6% 0.226 350.6)
-
Step 700
700 (this color)
#B70C77
oklch(51.7% 0.21 350.7)
-
Step 800
800
#8D065B
oklch(42.6% 0.174 350.5)
-
Step 900
900
#72164B
oklch(37.8% 0.135 350.5)
-
Step 950
950
#430F2C
oklch(26.9% 0.087 350.1)
#B70C77 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #374E79 | 0.240 |
| Deuteranopia (no green cones) | #676A74 | 0.207 |
| Tritanopia (no blue cones) | #C50046 | 0.082 |
| Achromatopsia (no color) | #606060 | 0.211 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B70C77
#B70C77
oklch(51.7% 0.21 350.7)
- #007A60
#007A60
oklch(51.6% 0.101 171.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B70C77, closest first.
No curated palette has a color within ΔE 0.04 of #B70C77.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.039
- Red Violet #9E0168 ΔE 0.058
- Deep Magenta #A0025C ΔE 0.062
- Violet Red #A50055 ΔE 0.063
- Dark Fuchsia #9D0759 ΔE 0.069
- Raspberry #B00149 ΔE 0.071
- Dark Hot Pink #D90166 ΔE 0.078
- Warm Purple #952E8F ΔE 0.079
Use #B70C77 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.