#B70770
Closest named color: Medium Violet Red (#C71585). oklch(51.2% 0.208 353.4), rgb(183, 7, 112).
Aa
White text reads best on this color (6.40:1).
About this color
#B70770 is a medium-dark, vivid red. In OKLCH its lightness is 51%, its chroma 0.208 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.045 away. White text reads best on it, at 6.40:1.
| Hue family | Reds |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.208) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.27:1 |
| White text | 6.40:1 |
Values
| HEX | #B70770 |
| RGB | rgb(183, 7, 112) |
| HSL | hsl(324, 93%, 37%) |
| OKLCH | oklch(51.2% 0.208 353.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B70770 | 6.40:1 | AA | Lc -84.8 | Fine for body text |
| Black text on #B70770 | 3.27:1 | AA large text | Lc 24.5 | Dividers and decoration only |
| #B70770 text on white | 6.40:1 | AA | Lc 79.6 | Fine for body text |
| #B70770 text on black | 3.27:1 | AA large text | Lc -22.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FBE2EB
oklch(93.6% 0.03 353.9)
-
Step 200
200
#F8CBDC
oklch(88.6% 0.055 353.6)
-
Step 300
300
#F4A5C6
oklch(80.8% 0.101 352.9)
-
Step 400
400
#EB71A8
oklch(70.7% 0.161 353.7)
-
Step 500
500
#E04393
oklch(63.1% 0.205 353.4)
-
Step 600
600
#CB0E7D
oklch(55.5% 0.223 353.5)
-
Step 700
700 (this color)
#B70770
oklch(51.2% 0.208 353.4)
-
Step 800
800
#8E0656
oklch(42.6% 0.172 353.4)
-
Step 900
900
#731647
oklch(37.8% 0.134 353.7)
-
Step 950
950
#440F2A
oklch(27% 0.086 353.1)
#B70770 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #394C72 | 0.239 |
| Deuteranopia (no green cones) | #68696D | 0.207 |
| Tritanopia (no blue cones) | #C60041 | 0.080 |
| Achromatopsia (no color) | #5F5F5F | 0.210 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B70770
#B70770
oklch(51.2% 0.208 353.4)
- #007962
#007962
oklch(51.4% 0.098 173.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B70770, closest first.
No curated palette has a color within ΔE 0.04 of #B70770.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.045
- Violet Red #A50055 ΔE 0.055
- Red Violet #9E0168 ΔE 0.055
- Deep Magenta #A0025C ΔE 0.056
- Raspberry #B00149 ΔE 0.061
- Dark Fuchsia #9D0759 ΔE 0.063
- Dark Hot Pink #D90166 ΔE 0.074
- Ruby #CA0147 ΔE 0.077
Use #B70770 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.