#B70361

Closest named color: Raspberry (#B00149). oklch(50.6% 0.204 359.6), rgb(183, 3, 97).

Aa

White text reads best on this color (6.56:1).

About this color

#B70361 is a medium-dark, vivid red. In OKLCH its lightness is 51%, its chroma 0.204 and its hue 360°. Its hue sits on the warm side of the wheel. The nearest named color is Raspberry (#B00149), ΔE 0.038 away. White text reads best on it, at 6.56:1.

Hue familyReds
Lightnessmedium-dark (51%)
Chromavivid (0.204)
Temperaturewarm
Nearest nameRaspberry (#B00149)
Black text3.19:1
White text6.56:1

Values

HEX#B70361
RGBrgb(183, 3, 97)
HSLhsl(329, 97%, 36%)
OKLCHoklch(50.6% 0.204 359.6)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #B70361 6.56:1 AA Lc -85.3 Fine for body text
Black text on #B70361 3.19:1 AA large text Lc 24.0 Dividers and decoration only
#B70361 text on white 6.56:1 AA Lc 80.1 Fine for body text
#B70361 text on black 3.19:1 AA large text Lc -21.7 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #FEF2F5

    oklch(97.1% 0.013 0.3)

  2. Step 100

    100

    #FBE2E9

    oklch(93.5% 0.029 358.8)

  3. Step 200

    200

    #F9CBD8

    oklch(88.6% 0.054 359.5)

  4. Step 300

    300

    #F6A6BE

    oklch(80.9% 0.099 0)

  5. Step 400

    400

    #ED729D

    oklch(70.8% 0.157 359.8)

  6. Step 500

    500

    #E34485

    oklch(63.2% 0.201 359.8)

  7. Step 600

    600

    #CE106F

    oklch(55.6% 0.219 359.6)

  8. Step 700

    700 (this color)

    #B70361

    oklch(50.6% 0.204 359.6)

  9. Step 800

    800

    #90074C

    oklch(42.6% 0.169 359.4)

  10. Step 900

    900

    #74163F

    oklch(37.7% 0.132 359.7)

  11. Step 950

    950

    #441025

    oklch(27% 0.082 359.5)

Export this scale for Tailwind in the Tailwind colors tool

#B70361 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#3E49630.234
Deuteranopia (no green cones)#6B685D0.206
Tritanopia (no blue cones)#C700380.070
Achromatopsia (no color)#5D5D5D0.206

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #B70361

    #B70361

    oklch(50.6% 0.204 359.6)

  • #007666

    #007666

    oklch(50.7% 0.093 178.9)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #B70361

    #B70361

    oklch(50.6% 0.204 359.6)

  • #9F239B

    #9F239B

    oklch(50.5% 0.204 329.5)

  • #BE0A02

    #BE0A02

    oklch(50.6% 0.204 29.6)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #B70361

    #B70361

    oklch(50.6% 0.204 359.6)

  • #007A34

    #007A34

    oklch(50.6% 0.141 149.5)

  • #007280

    #007280

    oklch(50.6% 0.087 209.6)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #B70361

    #B70361

    oklch(50.6% 0.204 359.6)

  • #5D6E00

    #5D6E00

    oklch(50.6% 0.12 119.8)

  • #006C9F

    #006C9F

    oklch(50.6% 0.115 239.4)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #B70361

    #B70361

    oklch(50.6% 0.204 359.6)

  • #7C6100

    #7C6100

    oklch(50.5% 0.103 89.6)

  • #007666

    #007666

    oklch(50.7% 0.093 178.9)

  • #3A52D7

    #3A52D7

    oklch(50.5% 0.204 269.6)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B70361, closest first.

No curated palette has a color within ΔE 0.04 of #B70361.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #B70361 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.