#B70240
Closest named color: Rose Red (#BE013C). oklch(49.7% 0.198 13.4), rgb(183, 2, 64).
Aa
White text reads best on this color (6.78:1).
About this color
#B70240 is a medium-dark, vivid red. In OKLCH its lightness is 50%, its chroma 0.198 and its hue 13°. Its hue sits on the warm side of the wheel. The nearest named color is Rose Red (#BE013C), ΔE 0.016 away. White text reads best on it, at 6.78:1.
| Hue family | Reds |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.198) |
| Temperature | warm |
| Nearest name | Rose Red (#BE013C) |
| Black text | 3.09:1 |
| White text | 6.78:1 |
Values
| HEX | #B70240 |
| RGB | rgb(183, 2, 64) |
| HSL | hsl(339, 98%, 36%) |
| OKLCH | oklch(49.7% 0.198 13.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B70240 | 6.78:1 | AA | Lc -86.0 | Fine for body text |
| Black text on #B70240 | 3.09:1 | AA large text | Lc 23.2 | Dividers and decoration only |
| #B70240 text on white | 6.78:1 | AA | Lc 80.9 | Fine for body text |
| #B70240 text on black | 3.09:1 | AA large text | Lc -21.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FEF2F3
oklch(97.1% 0.013 11.5)
-
Step 100
100
#FCE3E4
oklch(93.6% 0.028 14.9)
-
Step 200
200
#FACBCF
oklch(88.4% 0.054 12.5)
-
Step 300
300
#F8A7AE
oklch(80.9% 0.096 13.8)
-
Step 400
400
#F07484
oklch(70.8% 0.153 13.8)
-
Step 500
500
#E64766
oklch(63.1% 0.195 13.5)
-
Step 600
600
#D2174D
oklch(55.7% 0.213 13.7)
-
Step 700
700 (this color)
#B70240
oklch(49.7% 0.198 13.4)
-
Step 800
800
#930C34
oklch(42.7% 0.164 13.3)
-
Step 900
900
#76182D
oklch(37.7% 0.128 13.5)
-
Step 950
950
#46111B
oklch(27.1% 0.081 13.3)
#B70240 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #474541 | 0.222 |
| Deuteranopia (no green cones) | #70673B | 0.202 |
| Tritanopia (no blue cones) | #C90025 | 0.050 |
| Achromatopsia (no color) | #5B5B5B | 0.199 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B70240
#B70240
oklch(49.7% 0.198 13.4)
- #007170
#007170
oklch(49.6% 0.085 193.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B70240, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rose Red #BE013C ΔE 0.016
- Raspberry #B00149 ΔE 0.021
- Rouge #AB1239 ΔE 0.026
- Lipstick Red #C0022F ΔE 0.030
- Ruby #CA0147 ΔE 0.041
- Scarlet #BE0119 ΔE 0.045
- Firebrick #B22222 ΔE 0.047
- Violet Red #A50055 ΔE 0.054
Use #B70240 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.