#B44E96
Closest named color: Light Plum (#9D5783). oklch(57.8% 0.157 340.3), rgb(180, 78, 150).
Aa
White text reads best on this color (4.69:1).
About this color
#B44E96 is a medium-dark, vivid pink. In OKLCH its lightness is 58%, its chroma 0.157 and its hue 340°. Its hue sits on the warm side of the wheel. The nearest named color is Light Plum (#9D5783), ΔE 0.056 away. White text reads best on it, at 4.69:1.
| Hue family | Pinks |
| Lightness | medium-dark (58%) |
| Chroma | vivid (0.157) |
| Temperature | warm |
| Nearest name | Light Plum (#9D5783) |
| Black text | 4.47:1 |
| White text | 4.69:1 |
Values
| HEX | #B44E96 |
| RGB | rgb(180, 78, 150) |
| HSL | hsl(318, 40%, 51%) |
| OKLCH | oklch(57.8% 0.157 340.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B44E96 | 4.69:1 | AA | Lc -77.5 | Fine for body text |
| Black text on #B44E96 | 4.47:1 | AA large text | Lc 32.0 | Non-text elements, placeholder text |
| #B44E96 text on white | 4.69:1 | AA | Lc 72.0 | Content text, not long reading |
| #B44E96 text on black | 4.47:1 | AA large text | Lc -29.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F7
oklch(97.1% 0.009 341.8)
-
Step 100
100
#F4E5EE
oklch(93.6% 0.02 340.7)
-
Step 200
200
#ECD0E1
oklch(88.6% 0.038 340.8)
-
Step 300
300
#E1AFCF
oklch(80.9% 0.071 340.2)
-
Step 400
400
#D084B6
oklch(70.7% 0.113 340.7)
-
Step 500
500
#C263A4
oklch(63.2% 0.144 340.6)
-
Step 600
600 (this color)
#B44E96
oklch(57.8% 0.157 340.3)
-
Step 700
700
#94387A
oklch(49.1% 0.146 340.3)
-
Step 800
800
#782F63
oklch(42.6% 0.121 340.2)
-
Step 900
900
#612B51
oklch(37.7% 0.094 340)
-
Step 950
950
#391A2F
oklch(27% 0.058 340.7)
#B44E96 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #536998 | 0.167 |
| Deuteranopia (no green cones) | #717A93 | 0.149 |
| Tritanopia (no blue cones) | #BE506B | 0.072 |
| Achromatopsia (no color) | #747474 | 0.158 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B44E96
#B44E96
oklch(57.8% 0.157 340.3)
- #00915F
#00915F
oklch(58% 0.131 160.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B44E96, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Plum #9D5783 ΔE 0.056
- Pinky Purple #C94CBE ΔE 0.072
- Purpley Pink #C83CB9 ΔE 0.073
- Medium Violet Red #C71585 ΔE 0.076
- Dark Lilac #9C6DA5 ΔE 0.076
- Dark Pink #CB416B ΔE 0.076
- Deep Rose #C74767 ΔE 0.079
- Soft Purple #A66FB5 ΔE 0.079
Use #B44E96 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.