#B44C99
Closest named color: Light Plum (#9D5783). oklch(57.7% 0.162 338.8), rgb(180, 76, 153).
Aa
White text reads best on this color (4.73:1).
About this color
#B44C99 is a medium-dark, vivid pink. In OKLCH its lightness is 58%, its chroma 0.162 and its hue 339°. Its hue sits on the warm side of the wheel. The nearest named color is Light Plum (#9D5783), ΔE 0.060 away. White text reads best on it, at 4.73:1.
| Hue family | Pinks |
| Lightness | medium-dark (58%) |
| Chroma | vivid (0.162) |
| Temperature | warm |
| Nearest name | Light Plum (#9D5783) |
| Black text | 4.43:1 |
| White text | 4.73:1 |
Values
| HEX | #B44C99 |
| RGB | rgb(180, 76, 153) |
| HSL | hsl(316, 41%, 50%) |
| OKLCH | oklch(57.7% 0.162 338.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B44C99 | 4.73:1 | AA | Lc -77.7 | Fine for body text |
| Black text on #B44C99 | 4.43:1 | AA large text | Lc 31.8 | Non-text elements, placeholder text |
| #B44C99 text on white | 4.73:1 | AA | Lc 72.3 | Content text, not long reading |
| #B44C99 text on black | 4.43:1 | AA large text | Lc -29.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F8
oklch(97.1% 0.01 335.5)
-
Step 100
100
#F4E5EF
oklch(93.7% 0.021 337.7)
-
Step 200
200
#ECCFE2
oklch(88.4% 0.041 338.7)
-
Step 300
300
#E1AFD1
oklch(81% 0.073 338.4)
-
Step 400
400
#D083B9
oklch(70.7% 0.117 338.7)
-
Step 500
500
#C261A7
oklch(63% 0.15 338.9)
-
Step 600
600 (this color)
#B44C99
oklch(57.7% 0.162 338.8)
-
Step 700
700
#94367D
oklch(49% 0.151 338.5)
-
Step 800
800
#792E65
oklch(42.8% 0.125 339.3)
-
Step 900
900
#622A53
oklch(37.8% 0.098 338.8)
-
Step 950
950
#391930
oklch(26.9% 0.061 338.9)
#B44C99 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #50699B | 0.172 |
| Deuteranopia (no green cones) | #6E7996 | 0.153 |
| Tritanopia (no blue cones) | #BD4F6C | 0.075 |
| Achromatopsia (no color) | #737373 | 0.164 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B44C99
#B44C99
oklch(57.7% 0.162 338.8)
- #00905B
#00905B
oklch(57.6% 0.133 158.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B44C99, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Plum #9D5783 ΔE 0.060
- Purpley Pink #C83CB9 ΔE 0.067
- Pinky Purple #C94CBE ΔE 0.067
- Medium Violet Red #C71585 ΔE 0.073
- Amethyst #9B5FC0 ΔE 0.078
- Dark Lilac #9C6DA5 ΔE 0.079
- Purply #983FB2 ΔE 0.080
- Soft Purple #A66FB5 ΔE 0.081
Use #B44C99 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.