#B44488
Closest named color: Light Plum (#9D5783). oklch(56% 0.163 346.2), rgb(180, 68, 136).
Aa
White text reads best on this color (5.09:1).
About this color
#B44488 is a medium-dark, vivid red. In OKLCH its lightness is 56%, its chroma 0.163 and its hue 346°. Its hue sits on the warm side of the wheel. The nearest named color is Light Plum (#9D5783), ΔE 0.056 away. White text reads best on it, at 5.09:1.
| Hue family | Reds |
| Lightness | medium-dark (56%) |
| Chroma | vivid (0.163) |
| Temperature | warm |
| Nearest name | Light Plum (#9D5783) |
| Black text | 4.12:1 |
| White text | 5.09:1 |
Values
| HEX | #B44488 |
| RGB | rgb(180, 68, 136) |
| HSL | hsl(324, 45%, 49%) |
| OKLCH | oklch(56% 0.163 346.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B44488 | 5.09:1 | AA | Lc -79.8 | Fine for body text |
| Black text on #B44488 | 4.12:1 | AA large text | Lc 29.7 | Dividers and decoration only |
| #B44488 text on white | 5.09:1 | AA | Lc 74.4 | Content text, not long reading |
| #B44488 text on black | 4.12:1 | AA large text | Lc -27.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F5E4ED
oklch(93.5% 0.022 344.2)
-
Step 200
200
#EECFDF
oklch(88.5% 0.04 345.4)
-
Step 300
300
#E5AECA
oklch(80.9% 0.073 346.9)
-
Step 400
400
#D582B0
oklch(70.8% 0.117 346.1)
-
Step 500
500
#C85F9C
oklch(63.1% 0.151 346.4)
-
Step 600
600 (this color)
#B44488
oklch(56% 0.163 346.2)
-
Step 700
700
#993472
oklch(49.1% 0.151 346.3)
-
Step 800
800
#7D2C5D
oklch(42.8% 0.126 346.4)
-
Step 900
900
#65294C
oklch(37.8% 0.097 346.7)
-
Step 950
950
#3B182D
oklch(26.9% 0.063 345.2)
#B44488 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #50628A | 0.177 |
| Deuteranopia (no green cones) | #707585 | 0.158 |
| Tritanopia (no blue cones) | #C04260 | 0.066 |
| Achromatopsia (no color) | #6E6E6E | 0.164 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B44488
#B44488
oklch(56% 0.163 346.2)
- #008965
#008965
oklch(55.9% 0.115 166.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B44488, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Plum #9D5783 ΔE 0.056
- Medium Violet Red #C71585 ΔE 0.060
- Dark Pink #CB416B ΔE 0.064
- Deep Rose #C74767 ΔE 0.067
- Dark Rose #B5485D ΔE 0.070
- Light Burgundy #A8415B ΔE 0.072
- Light Eggplant #894585 ΔE 0.083
- Warm Purple #952E8F ΔE 0.083
Use #B44488 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.