#B44480
Closest named color: Light Plum (#9D5783). oklch(55.7% 0.158 350.3), rgb(180, 68, 128).
Aa
White text reads best on this color (5.14:1).
About this color
#B44480 is a medium-dark, vivid red. In OKLCH its lightness is 56%, its chroma 0.158 and its hue 350°. Its hue sits on the warm side of the wheel. The nearest named color is Light Plum (#9D5783), ΔE 0.053 away. White text reads best on it, at 5.14:1.
| Hue family | Reds |
| Lightness | medium-dark (56%) |
| Chroma | vivid (0.158) |
| Temperature | warm |
| Nearest name | Light Plum (#9D5783) |
| Black text | 4.07:1 |
| White text | 5.14:1 |
Values
| HEX | #B44480 |
| RGB | rgb(180, 68, 128) |
| HSL | hsl(328, 45%, 49%) |
| OKLCH | oklch(55.7% 0.158 350.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B44480 | 5.14:1 | AA | Lc -80.1 | Fine for body text |
| Black text on #B44480 | 4.07:1 | AA large text | Lc 29.3 | Dividers and decoration only |
| #B44480 text on white | 5.14:1 | AA | Lc 74.7 | Content text, not long reading |
| #B44480 text on black | 4.07:1 | AA large text | Lc -27.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F6
oklch(97.1% 0.009 352.4)
-
Step 100
100
#F5E5EC
oklch(93.7% 0.02 349.1)
-
Step 200
200
#EFCFDD
oklch(88.5% 0.04 349.7)
-
Step 300
300
#E5AEC7
oklch(80.8% 0.072 349.8)
-
Step 400
400
#D682AA
oklch(70.7% 0.114 350.4)
-
Step 500
500
#C96095
oklch(63.1% 0.146 350.6)
-
Step 600
600 (this color)
#B44480
oklch(55.7% 0.158 350.3)
-
Step 700
700
#9A356C
oklch(49.1% 0.147 350.2)
-
Step 800
800
#7D2D58
oklch(42.7% 0.121 350.1)
-
Step 900
900
#652948
oklch(37.6% 0.095 350.4)
-
Step 950
950
#3C192A
oklch(27.1% 0.06 351.4)
#B44480 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #536182 | 0.174 |
| Deuteranopia (no green cones) | #72757D | 0.157 |
| Tritanopia (no blue cones) | #C03F5C | 0.058 |
| Achromatopsia (no color) | #6D6D6D | 0.160 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B44480
#B44480
oklch(55.7% 0.158 350.3)
- #00886A
#00886A
oklch(55.8% 0.11 170.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B44480, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Plum #9D5783 ΔE 0.053
- Dark Pink #CB416B ΔE 0.055
- Dark Rose #B5485D ΔE 0.057
- Deep Rose #C74767 ΔE 0.057
- Light Burgundy #A8415B ΔE 0.060
- Medium Violet Red #C71585 ΔE 0.063
- Light Maroon #A24857 ΔE 0.073
- Dusty Red #B9484E ΔE 0.079
Use #B44480 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.