#B440AD
Closest named color: Purpley Pink (#C83CB9). oklch(57.3% 0.195 330.3), rgb(180, 64, 173).
Aa
White text reads best on this color (4.90:1).
About this color
#B440AD is a medium-dark, vivid purple. In OKLCH its lightness is 57%, its chroma 0.195 and its hue 330°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purpley Pink (#C83CB9), ΔE 0.041 away. White text reads best on it, at 4.90:1.
| Hue family | Purples |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.195) |
| Temperature | in between |
| Nearest name | Purpley Pink (#C83CB9) |
| Black text | 4.27:1 |
| White text | 4.90:1 |
Values
| HEX | #B440AD |
| RGB | rgb(180, 64, 173) |
| HSL | hsl(304, 48%, 48%) |
| OKLCH | oklch(57.3% 0.195 330.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B440AD | 4.90:1 | AA | Lc -78.6 | Fine for body text |
| Black text on #B440AD | 4.27:1 | AA large text | Lc 30.9 | Non-text elements, placeholder text |
| #B440AD text on white | 4.90:1 | AA | Lc 73.1 | Content text, not long reading |
| #B440AD text on black | 4.27:1 | AA large text | Lc -28.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F9
oklch(97.1% 0.011 330.1)
-
Step 100
100
#F4E4F2
oklch(93.6% 0.025 329.7)
-
Step 200
200
#EDCEE9
oklch(88.5% 0.05 330.2)
-
Step 300
300
#E2ACDC
oklch(80.9% 0.089 330.1)
-
Step 400
400
#D17ECA
oklch(70.7% 0.141 330)
-
Step 500
500
#C359BC
oklch(63% 0.18 330)
-
Step 600
600 (this color)
#B440AD
oklch(57.3% 0.195 330.3)
-
Step 700
700
#962B90
oklch(49.2% 0.182 330.3)
-
Step 800
800
#7A2675
oklch(42.8% 0.151 330.3)
-
Step 900
900
#62255E
oklch(37.7% 0.116 330.2)
-
Step 950
950
#3A1737
oklch(27.1% 0.073 330.7)
#B440AD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3766B0 | 0.204 |
| Deuteranopia (no green cones) | #6076AA | 0.176 |
| Tritanopia (no blue cones) | #BB4D71 | 0.106 |
| Achromatopsia (no color) | #717171 | 0.197 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B440AD
#B440AD
oklch(57.3% 0.195 330.3)
- #009142
#009142
oklch(57.4% 0.157 150.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B440AD, closest first.
No curated palette has a color within ΔE 0.04 of #B440AD.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purpley Pink #C83CB9 ΔE 0.041
- Pinky Purple #C94CBE ΔE 0.052
- Purply #983FB2 ΔE 0.056
- Medium Orchid #BA55D3 ΔE 0.066
- Amethyst #9B5FC0 ΔE 0.074
- Medium Violet Red #C71585 ΔE 0.077
- Dark Orchid #9932CC ΔE 0.082
- Warm Purple #952E8F ΔE 0.082
Use #B440AD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.