#B4408A
Closest named color: Medium Violet Red (#C71585). oklch(55.6% 0.17 344.8), rgb(180, 64, 138).
Aa
White text reads best on this color (5.19:1).
About this color
#B4408A is a medium-dark, vivid pink. In OKLCH its lightness is 56%, its chroma 0.170 and its hue 345°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.054 away. White text reads best on it, at 5.19:1.
| Hue family | Pinks |
| Lightness | medium-dark (56%) |
| Chroma | vivid (0.170) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.04:1 |
| White text | 5.19:1 |
Values
| HEX | #B4408A |
| RGB | rgb(180, 64, 138) |
| HSL | hsl(322, 48%, 48%) |
| OKLCH | oklch(55.6% 0.17 344.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B4408A | 5.19:1 | AA | Lc -80.3 | Fine for body text |
| Black text on #B4408A | 4.04:1 | AA large text | Lc 29.1 | Dividers and decoration only |
| #B4408A text on white | 5.19:1 | AA | Lc 74.9 | Content text, not long reading |
| #B4408A text on black | 4.04:1 | AA large text | Lc -26.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F6E4ED
oklch(93.6% 0.023 345.8)
-
Step 200
200
#EFCEE0
oklch(88.4% 0.044 344)
-
Step 300
300
#E5ADCC
oklch(80.8% 0.077 344.6)
-
Step 400
400
#D680B2
oklch(70.6% 0.122 344.9)
-
Step 500
500
#C95D9F
oklch(63.1% 0.157 344.9)
-
Step 600
600 (this color)
#B4408A
oklch(55.6% 0.17 344.8)
-
Step 700
700
#9A3175
oklch(49% 0.158 344.7)
-
Step 800
800
#7E2A5F
oklch(42.8% 0.131 345.2)
-
Step 900
900
#65274E
oklch(37.6% 0.102 344.5)
-
Step 950
950
#3C182E
oklch(27.1% 0.065 344.7)
#B4408A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4C608C | 0.185 |
| Deuteranopia (no green cones) | #6D7487 | 0.165 |
| Tritanopia (no blue cones) | #BF3F5F | 0.071 |
| Achromatopsia (no color) | #6D6D6D | 0.171 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B4408A
#B4408A
oklch(55.6% 0.17 344.8)
- #008862
#008862
oklch(55.5% 0.117 165.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B4408A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.054
- Light Plum #9D5783 ΔE 0.062
- Dark Pink #CB416B ΔE 0.069
- Deep Rose #C74767 ΔE 0.074
- Dark Rose #B5485D ΔE 0.076
- Light Burgundy #A8415B ΔE 0.077
- Warm Purple #952E8F ΔE 0.078
- Purpley Pink #C83CB9 ΔE 0.081
Use #B4408A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.