#B43D49

Closest named color: Dull Red (#BB3F3F). oklch(53.2% 0.154 18.3), rgb(180, 61, 73).

Aa

White text reads best on this color (5.66:1).

About this color

#B43D49 is a medium-dark, vivid red. In OKLCH its lightness is 53%, its chroma 0.154 and its hue 18°. Its hue sits on the warm side of the wheel. The nearest named color is Dull Red (#BB3F3F), ΔE 0.021 away. White text reads best on it, at 5.66:1.

Hue familyReds
Lightnessmedium-dark (53%)
Chromavivid (0.154)
Temperaturewarm
Nearest nameDull Red (#BB3F3F)
Black text3.70:1
White text5.66:1

Values

HEX#B43D49
RGBrgb(180, 61, 73)
HSLhsl(354, 49%, 47%)
OKLCHoklch(53.2% 0.154 18.3)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #B43D49 5.66:1 AA Lc -82.7 Fine for body text
Black text on #B43D49 3.70:1 AA large text Lc 26.6 Dividers and decoration only
#B43D49 text on white 5.66:1 AA Lc 77.4 Fine for body text
#B43D49 text on black 3.70:1 AA large text Lc -24.3 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #FCF3F3

    oklch(97.1% 0.01 17.3)

  2. Step 100

    100

    #F7E5E5

    oklch(93.6% 0.02 17.5)

  3. Step 200

    200

    #F2D0CF

    oklch(88.6% 0.038 19.9)

  4. Step 300

    300

    #EAAFB0

    oklch(80.9% 0.069 17.6)

  5. Step 400

    400

    #DD8386

    oklch(70.7% 0.111 18.1)

  6. Step 500

    500

    #D16168

    oklch(63.1% 0.142 18.2)

  7. Step 600

    600 (this color)

    #B43D49

    oklch(53.2% 0.154 18.3)

  8. Step 700

    700

    #A23540

    oklch(49.1% 0.143 18.4)

  9. Step 800

    800

    #832D35

    oklch(42.6% 0.118 18.3)

  10. Step 900

    900

    #6A2A2E

    oklch(37.8% 0.092 18.8)

  11. Step 950

    950

    #3E191B

    oklch(26.9% 0.058 18.4)

Export this scale for Tailwind in the Tailwind colors tool

#B43D49 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#5B57490.168
Deuteranopia (no green cones)#7970460.155
Tritanopia (no blue cones)#C524420.040
Achromatopsia (no color)#6767670.155

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #B43D49

    #B43D49

    oklch(53.2% 0.154 18.3)

  • #007C80

    #007C80

    oklch(53.2% 0.091 198.8)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #B43D49

    #B43D49

    oklch(53.2% 0.154 18.3)

  • #A93F7B

    #A93F7B

    oklch(53.2% 0.153 348.5)

  • #AC4C00

    #AC4C00

    oklch(53.2% 0.144 48.3)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #B43D49

    #B43D49

    oklch(53.2% 0.154 18.3)

  • #008061

    #008061

    oklch(53.3% 0.107 168.4)

  • #00779C

    #00779C

    oklch(53.2% 0.104 228.6)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #B43D49

    #B43D49

    oklch(53.2% 0.154 18.3)

  • #378016

    #378016

    oklch(53.3% 0.154 138.3)

  • #2C6AC3

    #2C6AC3

    oklch(53.2% 0.153 258)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #B43D49

    #B43D49

    oklch(53.2% 0.154 18.3)

  • #737100

    #737100

    oklch(53.3% 0.115 108.5)

  • #007C80

    #007C80

    oklch(53.2% 0.091 198.8)

  • #6B59BF

    #6B59BF

    oklch(53.3% 0.154 288.2)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B43D49, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #B43D49 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.