#B43396
Closest named color: Medium Violet Red (#C71585). oklch(54.8% 0.195 338.8), rgb(180, 51, 150).
Aa
White text reads best on this color (5.44:1).
About this color
#B43396 is a medium-dark, vivid pink. In OKLCH its lightness is 55%, its chroma 0.195 and its hue 339°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.048 away. White text reads best on it, at 5.44:1.
| Hue family | Pinks |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.195) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.85:1 |
| White text | 5.44:1 |
Values
| HEX | #B43396 |
| RGB | rgb(180, 51, 150) |
| HSL | hsl(314, 56%, 45%) |
| OKLCH | oklch(54.8% 0.195 338.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B43396 | 5.44:1 | AA | Lc -81.4 | Fine for body text |
| Black text on #B43396 | 3.85:1 | AA large text | Lc 28.0 | Dividers and decoration only |
| #B43396 text on white | 5.44:1 | AA | Lc 76.1 | Fine for body text |
| #B43396 text on black | 3.85:1 | AA large text | Lc -25.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F8
oklch(97.2% 0.011 339.3)
-
Step 100
100
#F6E4F0
oklch(93.7% 0.025 337.8)
-
Step 200
200
#F0CDE4
oklch(88.5% 0.049 338.8)
-
Step 300
300
#E7ABD4
oklch(80.9% 0.088 338.6)
-
Step 400
400
#D87CBE
oklch(70.7% 0.14 338.5)
-
Step 500
500
#CB56AD
oklch(63% 0.179 338.7)
-
Step 600
600 (this color)
#B43396
oklch(54.8% 0.195 338.8)
-
Step 700
700
#9D2682
oklch(49.1% 0.182 338.9)
-
Step 800
800
#7F226A
oklch(42.6% 0.15 338.4)
-
Step 900
900
#672356
oklch(37.8% 0.117 338.8)
-
Step 950
950
#3D1532
oklch(27% 0.075 339.5)
#B43396 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3A5D99 | 0.212 |
| Deuteranopia (no green cones) | #647193 | 0.184 |
| Tritanopia (no blue cones) | #BE3860 | 0.092 |
| Achromatopsia (no color) | #6A6A6A | 0.196 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B43396
#B43396
oklch(54.8% 0.195 338.8)
- #008755
#008755
oklch(54.9% 0.127 158.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B43396, closest first.
No curated palette has a color within ΔE 0.04 of #B43396.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.048
- Warm Purple #952E8F ΔE 0.065
- Purpley Pink #C83CB9 ΔE 0.065
- Purply #983FB2 ΔE 0.071
- Pinky Purple #C94CBE ΔE 0.080
- Light Plum #9D5783 ΔE 0.087
- Light Eggplant #894585 ΔE 0.089
- Red Violet #9E0168 ΔE 0.094
Use #B43396 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.