#B41704
Closest named color: Rufous (#AE2012). oklch(49.2% 0.191 30.7), rgb(180, 23, 4).
Aa
White text reads best on this color (6.85:1).
About this color
#B41704 is a medium-dark, vivid red. In OKLCH its lightness is 49%, its chroma 0.191 and its hue 31°. Its hue sits on the warm side of the wheel. The nearest named color is Rufous (#AE2012), ΔE 0.013 away. White text reads best on it, at 6.85:1.
| Hue family | Reds |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.191) |
| Temperature | warm |
| Nearest name | Rufous (#AE2012) |
| Black text | 3.06:1 |
| White text | 6.85:1 |
Values
| HEX | #B41704 |
| RGB | rgb(180, 23, 4) |
| HSL | hsl(6, 96%, 36%) |
| OKLCH | oklch(49.2% 0.191 30.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B41704 | 6.85:1 | AA | Lc -86.7 | Fine for body text |
| Black text on #B41704 | 3.06:1 | AA large text | Lc 22.4 | Dividers and decoration only |
| #B41704 text on white | 6.85:1 | AA | Lc 81.6 | Fine for body text |
| #B41704 text on black | 3.06:1 | AA large text | Lc -20.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FEF3F0
oklch(97.2% 0.013 35.7)
-
Step 100
100
#FBE4DF
oklch(93.6% 0.026 32.2)
-
Step 200
200
#F9CDC5
oklch(88.4% 0.051 30.1)
-
Step 300
300
#F6AB9D
oklch(81% 0.091 30.9)
-
Step 400
400
#EE7967
oklch(70.6% 0.148 30.2)
-
Step 500
500
#E5503B
oklch(63.2% 0.189 30.9)
-
Step 600
600
#D02815
oklch(55.5% 0.205 30.6)
-
Step 700
700 (this color)
#B41704
oklch(49.2% 0.191 30.7)
-
Step 800
800
#92190B
oklch(42.7% 0.158 30.6)
-
Step 900
900
#751E13
oklch(37.7% 0.123 30.7)
-
Step 950
950
#45140D
oklch(27.1% 0.077 30.8)
#B41704 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4F4500 | 0.206 |
| Deuteranopia (no green cones) | #746600 | 0.183 |
| Tritanopia (no blue cones) | #C70017 | 0.040 |
| Achromatopsia (no color) | #5A5A5A | 0.192 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B41704
#B41704
oklch(49.2% 0.191 30.7)
- #006D7C
#006D7C
oklch(49% 0.085 211.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B41704, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rufous #AE2012 ΔE 0.013
- Firebrick #B22222 ΔE 0.017
- Rust Red #AA2704 ΔE 0.023
- Scarlet #BE0119 ΔE 0.025
- Rusty Red #AF2F0D ΔE 0.026
- Brown #A52A2A ΔE 0.036
- Lipstick Red #C0022F ΔE 0.042
- Burnt Red #9F2305 ΔE 0.042
Use #B41704 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.