#B40D4C
Closest named color: Raspberry (#B00149). oklch(49.7% 0.193 8.5), rgb(180, 13, 76).
Aa
White text reads best on this color (6.76:1).
About this color
#B40D4C is a medium-dark, vivid red. In OKLCH its lightness is 50%, its chroma 0.193 and its hue 9°. Its hue sits on the warm side of the wheel. The nearest named color is Raspberry (#B00149), ΔE 0.012 away. White text reads best on it, at 6.76:1.
| Hue family | Reds |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.193) |
| Temperature | warm |
| Nearest name | Raspberry (#B00149) |
| Black text | 3.10:1 |
| White text | 6.76:1 |
Values
| HEX | #B40D4C |
| RGB | rgb(180, 13, 76) |
| HSL | hsl(337, 87%, 38%) |
| OKLCH | oklch(49.7% 0.193 8.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B40D4C | 6.76:1 | AA | Lc -86.3 | Fine for body text |
| Black text on #B40D4C | 3.10:1 | AA large text | Lc 22.9 | Dividers and decoration only |
| #B40D4C text on white | 6.76:1 | AA | Lc 81.2 | Fine for body text |
| #B40D4C text on black | 3.10:1 | AA large text | Lc -20.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FBE3E6
oklch(93.6% 0.027 9)
-
Step 200
200
#F9CCD2
oklch(88.6% 0.051 9.2)
-
Step 300
300
#F6A8B4
oklch(81% 0.093 9.2)
-
Step 400
400
#ED758E
oklch(70.8% 0.149 8.5)
-
Step 500
500
#E34972
oklch(63.1% 0.191 8.5)
-
Step 600
600
#CE1E5B
oklch(55.6% 0.207 8.3)
-
Step 700
700 (this color)
#B40D4C
oklch(49.7% 0.193 8.5)
-
Step 800
800
#90113D
oklch(42.6% 0.159 8.5)
-
Step 900
900
#741A34
oklch(37.7% 0.124 8.6)
-
Step 950
950
#44111F
oklch(26.9% 0.079 7.5)
#B40D4C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #45474D | 0.218 |
| Deuteranopia (no green cones) | #6E6648 | 0.196 |
| Tritanopia (no blue cones) | #C5002E | 0.053 |
| Achromatopsia (no color) | #5B5B5B | 0.195 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B40D4C
#B40D4C
oklch(49.7% 0.193 8.5)
- #00726C
#00726C
oklch(49.8% 0.086 188.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B40D4C, closest first.
No curated palette has a color within ΔE 0.04 of #B40D4C.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Raspberry #B00149 ΔE 0.012
- Rose Red #BE013C ΔE 0.030
- Rouge #AB1239 ΔE 0.032
- Violet Red #A50055 ΔE 0.040
- Lipstick Red #C0022F ΔE 0.046
- Ruby #CA0147 ΔE 0.046
- Cranberry #9E003A ΔE 0.054
- Deep Magenta #A0025C ΔE 0.056
Use #B40D4C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.