#B40D2F
Closest named color: Rouge (#AB1239). oklch(49.1% 0.191 20.1), rgb(180, 13, 47).
Aa
White text reads best on this color (6.90:1).
About this color
#B40D2F is a medium-dark, vivid red. In OKLCH its lightness is 49%, its chroma 0.191 and its hue 20°. Its hue sits on the warm side of the wheel. The nearest named color is Rouge (#AB1239), ΔE 0.022 away. White text reads best on it, at 6.90:1.
| Hue family | Reds |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.191) |
| Temperature | warm |
| Nearest name | Rouge (#AB1239) |
| Black text | 3.03:1 |
| White text | 6.90:1 |
Values
| HEX | #B40D2F |
| RGB | rgb(180, 13, 47) |
| HSL | hsl(348, 87%, 38%) |
| OKLCH | oklch(49.1% 0.191 20.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B40D2F | 6.90:1 | AA | Lc -86.8 | Fine for body text |
| Black text on #B40D2F | 3.03:1 | AA large text | Lc 22.4 | Dividers and decoration only |
| #B40D2F text on white | 6.90:1 | AA | Lc 81.7 | Fine for body text |
| #B40D2F text on black | 3.03:1 | AA large text | Lc -20.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FEF2F2
oklch(97.1% 0.013 17.4)
-
Step 100
100
#FCE3E2
oklch(93.6% 0.028 20.4)
-
Step 200
200
#FACCCB
oklch(88.5% 0.052 19.6)
-
Step 300
300
#F7A9A8
oklch(81% 0.092 20.1)
-
Step 400
400
#EF7679
oklch(70.7% 0.149 20.1)
-
Step 500
500
#E54B57
oklch(63% 0.19 20.1)
-
Step 600
600
#D0213D
oklch(55.5% 0.206 20)
-
Step 700
700 (this color)
#B40D2F
oklch(49.1% 0.191 20.1)
-
Step 800
800
#921328
oklch(42.7% 0.159 19.8)
-
Step 900
900
#751B24
oklch(37.6% 0.123 20.3)
-
Step 950
950
#451216
oklch(27% 0.078 19.6)
#B40D2F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4A442F | 0.212 |
| Deuteranopia (no green cones) | #716629 | 0.194 |
| Tritanopia (no blue cones) | #C6001F | 0.039 |
| Achromatopsia (no color) | #5A5A5A | 0.193 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B40D2F
#B40D2F
oklch(49.1% 0.191 20.1)
- #006F73
#006F73
oklch(49.2% 0.084 199.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B40D2F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rouge #AB1239 ΔE 0.022
- Lipstick Red #C0022F ΔE 0.024
- Firebrick #B22222 ΔE 0.025
- Rose Red #BE013C ΔE 0.026
- Scarlet #BE0119 ΔE 0.028
- Rufous #AE2012 ΔE 0.035
- Brown #A52A2A ΔE 0.037
- Raspberry #B00149 ΔE 0.040
Use #B40D2F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.